Pacific Potash Corporation Announces Appointment of Mark Lackey to the Board of Advisors

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 3, 2012) -

Mr. Richard L. Tremblay reports:

Pacific Potash Corporation (TSX VENTURE:PP)(OTCQX:PPOTF)(FRANKFURT:P9P) ("Pacific Potash" or "the Company") is pleased to announce that Mr. Mark Lackey, newly appointed Executive Vice President of CHF Investor Relations (Cavalcanti Hume Funfer Inc.), will be joining the Advisory Board of Pacific Potash, effective immediately.

Mr. Lackey has 30 years of experience in energy, mining, central and corporate banking, investment research and strategy. Mark began his career as an economist at the Bank of Canada where he was responsible for U.S. economic forecasting. Later, he was a senior manager of commodities at the Bank of Montreal. From there, Mark moved to the oil industry, which ran some of the largest mining operations, spending 10 years in various positions at Gulf Canada, Chevron Canada and Petro Canada. His brokerage and corporate finance vocation took him to Brawley Cathers Limited, Blackmont Capital, Hampton Securities and most recently he was investment strategist at Pope & Company Limited. Mark is a regular guest on BNN television where he has made 20 appearances so far this year. Mark has also been a contributing sector expert to Streetwise Reports' The Gold Report.

Mr. Tremblay states, "Mark will be an important asset for Pacific Potash as we move the company and our projects forward. His extensive experience in Capital Markets and numerous contacts within the financial sector and mining industry will be invaluable. Mark will be a great addition to our advisory board and the Company. On behalf of the Board of Directors for Pacific Potash we welcome Mark to the team."

Mark added, "I am very happy to join the advisory board of Pacific Potash. I joined because the company has an excellent management team and has very good projects. I am extremely bullish about the fertilizer sector and the potash sector in particular. I look forward to working with the Pacific Potash team."

About Pacific Potash Corporation

Pacific Potash trades on the TSX Venture Exchange under the symbol PP. The company is also listed on the Frankfurt Stock Exchange under the symbol P9P and on the OTCQX under the symbol PPOTF.

Pacific Potash is engaged in the exploration and development of the Provost Potash Property in Alberta, Canada that contains the prolific Prairie Evaporite Formation, which is host to multiple conventional and solution potash mines. The company also has an option to acquire an 80% interest in Western Potash Corporation's (TSX:WPX) Amazonas basin claims, awaiting TSX-V approval.

On behalf of the Board,

Pacific Potash Corporation

Richard L. Tremblay, Director & CEO

Caution concerning forward-looking information

This press release contains "forward-looking information" and "forward-looking statements" within the meaning of applicable securities laws. This information and statements address future activities, events, plans, developments and projections. All statements, other than statements of historical fact, constitute forward-looking statements or forward-looking information. Such forward-looking information and statements are frequently identified by words such as "may", "will", "should", "anticipate", "plan", "expect", "believe", "estimate", "intend" and similar terminology, and reflect assumptions, estimates, opinions and analysis made by management of Pacific Potash in light of its experience, current conditions, expectations of future developments and other factors which it believes to be reasonable and relevant. Forward-looking information and statements involve known and unknown risks and uncertainties that may cause Pacific Potash's actual results, performance and achievements to differ materially from those expressed or implied by the forward-looking information and statements and accordingly, undue reliance should not be placed thereon.

Risks and uncertainties that may cause actual results to vary include but are not limited to the availability of financing; fluctuations in commodity prices; changes to and compliance with applicable laws and regulations, including environmental laws and obtaining requisite permits; political, economic and other risks; as well as other risks and uncertainties which are more fully described in our annual and quarterly Management's Discussion and Analysis and in other filings made by us with Canadian securities regulatory authorities and available at www.sedar.com. Pacific Potash disclaims any obligation to update or revise any forward-looking information or statements except as may be required by law.