SOURCE: Pacific Sands, Inc.

January 25, 2007 06:00 ET

Pacific Sands Updates Shareholders on Sales, Marketing, New Product and Investor Relations Initiatives

RACINE, WI -- (MARKET WIRE) -- January 25, 2007 -- Pacific Sands, Inc. (OTCBB: PFSD) Updates Shareholders

Dear Pacific Sands Friends,

Putting our eighth consecutive quarter of sequential same-quarter sales growth behind us, we look forward with mounting excitement to the company's prospects for the coming year.

Our flagship product line, the ecoONE® Spa Treatment System, is acknowledged by a rapidly growing and fiercely loyal user base as the premium water treatment system available. This acknowledgment takes the tangible form of rapidly expanding sales through dealers, distributors and manufacturers.

Our ecoONE® and Rain Forest Blue chlorine-free pool line received a big boost last year in both consumer use and the early stages of a new pool service program that looks very promising for new business growth in the 2007 season.

We feel confident that our new products and sales and marketing initiatives, coupled with our ever-growing acceptance in the multi-billion dollar pool and spa water care marketplace, will lead to a steadily increasing growth in our company and its value to our investors.

Warm regards,
Michael L. Wynhoff
President / CEO
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ecoONE® Makes a Splash in Vegas!

Every fall since the new management team took over in 2004, we've geared up for the spring selling season with an ever-increasing presence at the international pool and spa tradeshows. This year's International show in Vegas was our biggest yet. With the introduction of three exciting new products and a 20' X 20' island booth featuring our new "ONE Big Idea" monolith, the results from this year's show promise to dwarf our previous efforts.

Our fall / winter shows also included a presence at the Vegas Aqua show and the International show in Leone, France with our distribution partner California Specialty Distributors. We're expecting VERY big results indeed from this year's marketing and sales initiatives!

New Product News:

Once again, Pacific Sands has responded to customer input to develop innovative new products. This year's offerings are garnering swift acceptance worldwide with more than 40 new dealers already added to our international ecoONE® distribution portfolio.

JetONE is a simplified, fast-acting spa plumbing cleanser. Only four ounces of this super-concentrated, non-foaming formula purges the average spa of chemical and organic buildup in as little as one hour.

FilterONE is a fast-acting, powdered filter cartridge cleanser. Proprietary non-foaming surfactants and alkaline cleansers make this exciting new product very popular with dealers, distributors and even a number of filter and spa manufacturers!

ONE Shock is the most exciting new product we've offered the industry to date. ONE Shock completes the ecoONE® system with a sanitizing shock packaged in individual, pre-measured dissolving packets.

Developed by our own Dr. Jack Hagarty, ONE Shock promises to revolutionize the consumer spa industry with the safest and easiest sanitizer available. Pacific Sands is expecting EPA registration of this product shortly.

New Investor Relations Initiative:

Pacific Sands is pleased to welcome Andrew Barwicki to the team as our new investor relations coordinator. Mr. Barwicki has 14+ years experience in finance and marketing and is the former Vice President of Investor Relations at Nu Horizons Electronics Corp.

Our long time friend and IR contact JT Ploch will continue working with Pacific Sands in a sales support advisory capacity.

New Technology Coming to PFSD:

To support recent rapid increases in order volume, this spring we are implementing the new Everest® Enterprise Management System.

This fully integrated inventory control and accounting management system will allow our customers, dealers and distributors to place and track their orders directly on-line. The system also promises to streamline our internal sales, inventory and accounting processes. Everest® is a truly world-class enterprise management system designed to seamlessly upscale with Pacific Sands as we enter the next phase of our continuing rapid growth.

Safe Harbor Act Disclaimer

The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.

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