SOURCE: PacificHealth Laboratories, Inc.

PacificHealth Laboratories, Inc.

December 06, 2011 09:00 ET

PacificHealth Laboratories Enters Into an Agreement With Eric Harr, Founder and President of Resonate Social Media

MATAWAN, NJ--(Marketwire - Dec 6, 2011) - PacificHealth Laboratories, Inc. (OTCQB: PHLI), a leading nutrition technology company, announced today that it has entered into an agreement with Eric Harr, Founder and President of Resonate Social Media, to manage the Company's social media & digital marketing campaign for 2012.

Fred Duffner, CEO and President of PacificHealth Laboratories, said, "Eric Harr is widely-recognized as one of the leading social strategists in the world. Eric has designed and deployed highly successful integrated social campaigns for dozens of multinational companies. We believe that Eric will play a pivotal role in helping PHLI expand our ecommerce business."

Resonate Media, the company founded by Mr. Harr, is a highly successful boutique social media agency whose clients include HP, The Four Seasons, and Lexus. Mr. Harr has helped his clients establish and scale their social communities with engaged audience reach into the tens of millions. He has successfully integrated social media with traditional marketing strategies and measured non-financial outcomes, as well as financial impact, using an industry-leading proprietary dashboard technology he co-developed called "SocialSee." The technology is the first to calculate, in real-time, a company's Return on Investment (ROI) from social media. Mr. Harr is the author of the national best-selling book, The Real Truth About Social Media: 8 Timeless Truths Revealed and 8 Monumental Myths Uncovered, and serves as the social media expert on CBS News' Bay Sunday. He is also a professional triathlete who finished 40th in the Hawaiian Ironman 2011 Championships.

Mr. Harr said, "The products of PacificHealth Laboratories literally powered my finish in the Hawaiian Ironman. The following week I approached Fred and literally begged him to take on their social media. PacificHealth Labs is a legacy brand. With a powerful social media presence, I am confident we will be able to drive growth in 2012 and beyond."

Fred Duffner continued, "Although we have made a great deal of progress over the past two years, we recognize we have just begun to realize the ecommerce potential for our business. Our new partnership with Eric ensures we have the right leadership and direction to help us fully recognize the potential."

About PacificHealth:
PacificHealth Laboratories, Inc. (OTCQB: PHLI), a leading nutrition technology company, has been a pioneer in discovering, developing and commercializing patented, protein-based nutritional products that stimulate specific peptides involved in appetite regulation and that activate biochemical pathways involved in muscle performance and growth. PHLI's principal areas of focus include sports performance and weight loss. To learn more, visit www.pacifichealthlabs.com.

Notice: This news release and oral statements made from time to time by Company representatives concerning the same subject matter may contain so-called "forward-looking statements." These statements can be identified by introductory words such as "expects," "plans," "will," "estimates,", "forecasts," "projects," or words of similar meaning and by the fact they do not relate strictly to historical or current facts. Forward-looking statements frequently are used in discussing new products and their potential. Many factors may cause actual results to differ from forward-looking statements, including inaccurate assumptions and a broad variety of risks and uncertainties, some of which are known, such as general economic conditions, consumer product acceptance and competitive products, and others of which are not. No forward-looking statements are a guarantee of future results or events, and one should avoid placing undue reliance on such statements.

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