IRVINE, CA and SAN FRANCISCO, CA--(Marketwire - Jan 31, 2012) - Paciolan, a leading provider of ticketing, marketing and fundraising solutions in live entertainment, today announced an exclusive partnership with its secondary ticketing partner, StubHub, the world's largest ticket marketplace. With the partnership, StubHub will be the exclusive, integrated, secondary ticketing partner for Paciolan teams and venues who decide to offer an open market model. The product integration enables tickets to be resold electronically in a safe environment and then emailed instantly for print-at-home delivery. The integrated StubHub model enables Paciolan-powered college athletics, professional sports, arenas and performing arts venues and their customers an easy and secure way to buy and sell tickets.
"StubHub is the clear leader in the live entertainment, ticket resale market," said Dave Butler, CEO of Paciolan. "Paciolan and StubHub have entered into an exclusive, integrated, ticket resale partnership to provide our teams and venues and their customers the best-of-breed option to easily buy and sell tickets on the open market. StubHub has been an amazing partner and we are thrilled to expand our relationship with them."
The Paciolan/StubHub integration enables ticket holders to resell their tickets by logging into StubHub's online site and entering a barcode number, which StubHub verifies as a legitimate ticket. When the ticket is resold, a new barcode is issued for the ticket, and it's digitally delivered to the buyer. StubHub's automated fulfillment technology allows for a streamlined listing and purchase process that saves buyers and sellers time. StubHub's FanProtect Guarantee presents fans with complete protection from fraud and a stress-free purchasing process when buying tickets online.
Paciolan clients have two options to manage their ticket resale strategy. The first is the integrated solution with the industry-leading open market resale partner, StubHub. The second is managing a private label, fully controlled resale market through Paciolan's Ticket Marketplace. "Our clients have choices and can decide what is best for their organization. We are seeing a strong trend with more leading organizations wanting to integrate with the StubHub open market model, and think that is the wave of the future," added Butler.
The integration creates a complementary relationship for venues and fans alike. Venues are able to increase the number of tickets sold on the resale market, often times more than doubling the number of tickets sold after the integration. Florida State University, for example, increased the number of tickets sold on StubHub by over 250% after the first year of integration for football. The integration also offers fans enhanced customer services, including guaranteed, valid tickets to popular events with the best possible seating. Season ticket holders and subscribers can also quickly and easily resell unused tickets and be paid in a secure environment.
"Our exclusive partnership with Paciolan will allow us to further extend our partnerships with Paciolan-powered venues, and we look forward to sharing the many resulting benefits," said Danielle Maged, head of partnerships and business development, StubHub. "We highly value the tremendous progress we have made with Paciolan over the last year and half, as well as our relationships with these live entertainment institutions."
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans to buy and sell tickets to tens of thousands of sports, concert, theater and other live entertainment events. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. All transactions are processed and delivered by StubHub and backed by the company's FanProtect Guarantee™. Company partners include the New York Yankees, Washington Redskins, and the University of Southern California along with nearly 60 teams in the NFL, MLB, NBA, NHL and NCAA, complemented with companies such as ESPN and AOL. StubHub is an eBay company (
About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
Visit www.paciolan.com for additional company information.