SOURCE: Paciolan

November 21, 2005 12:41 ET

Paciolan Empowers Universities to Fully Control the Secondary Ticketing Market

Major Football Schools Offer Valued Fans the Benefits of Ticket Resale

IRVINE, CA -- (MARKET WIRE) -- November 21, 2005 -- Paciolan, the leading provider of in-house ticketing solutions, announces the successful rollout of its Ticket Marketplace program for college athletics clients. The program's key goal is to increase fan usage of Paciolan's Ticket Marketplace application.

Colleges typically use the secondary market as a means of offering enhanced services to their most valued fans -- season ticket holders. Should season ticket holders not be in a position to attend all games, they can easily post unused inventory on their college-sanctioned, college-controlled site and either receive cash refunds or donation credit, as defined by the college.

Paciolan's Ticket Marketplace product is fully integrated with the core ticketing platform. This enables athletics organizations to optimally market to season ticket holders by leveraging attendance data, insight from marketing campaigns, and ticket purchase data from both primary and secondary ticket sales.

One of the nation's premier athletics programs, the University of Oklahoma, implemented Ticket Marketplace this football season. Not only has Ticket Marketplace proven invaluable to season ticket holders who are unable to attend certain games, but it has also played an integral role in OU's Sooner Loyalty Program that rewards fans based on the use of their season tickets. Billy Ray Johnson, Director of Ticket Operations for the University of Oklahoma, states, "Ticket Marketplace is a valuable asset to our Sooner Loyalty Program. It provides our valued season ticket holders the ability to post and sell their unused tickets, helping us to further strengthen the relationship between our fans and the University of Oklahoma athletics department."

Another major program, Louisiana State University, also rolled out Ticket Marketplace during this year's football season. Unlike Oklahoma, however, LSU offered the new service only to their student season ticket holders. Students easily posted unused inventory to the LSU Ticket Marketplace site, availing it for purchase by other students. Brian Broussard, LSU's Ticket Manager, states, "In the past, paper tickets were printed with students' names effectively prohibiting students from transferring tickets. Now our student body has the ability to post unused tickets and make them available to other students. They love it -- and, they love us for it!"

Texas Tech also implemented Ticket Marketplace in yet another unique manner. Texas Tech enabled their premium seat license holders to post tickets on the Red Raider Ticket Marketplace. Once sold, they received donation credits to the Red Raider Club which will translate into additional priority points for the donor. Bobby Gleason, Deputy Athletics Director, stated, "Ticket Marketplace allows Texas Tech premium season ticket holders -- our most valued fans -- to post tickets they will not be able to use. In doing so, other fans have an opportunity to purchase these premium seats that would be vacant."

The U.S. Naval Academy is also an interesting case. Many of Navy's alumni are stationed across the world serving our country. As such, Navy alumni with season tickets often cannot attend games, but wish to retain season ticket holder status. Implementation of Ticket Marketplace makes this possible. Mike Pariseau, Assistant Ticket Director at Navy, states, "Ticket Marketplace allows our season ticket holders to reclaim costs from their season ticket purchase. We don't want the possibility of unused tickets to stop our fans from buying season tickets. This enables Navy to maintain lasting relationships with our most valued fans."

"Over the years Paciolan has played a key role in enabling university athletics organizations to fully control their relationship with their fans. With the successful rollout of Ticket Marketplace this football season, universities are able to further that relationship by providing fans with additional options if they cannot attend all games. In doing so, universities will likely realize higher year-over-year season ticket renewal rates due to increases in the overall fan experience", states Dave Butler, CEO of Paciolan.

About Paciolan

Founded in 1980, Paciolan is a leading ticketing enabler, providing ticketing, fundraising and marketing technology solutions for top venues across North America. Paciolan provides a wholly integrated infrastructure that puts venues in direct control of their customer relationships, brands and revenue potential. Primary markets include performing arts, college athletics, professional sports, museums, and arenas. Collectively, Paciolan clients sell over 100 million tickets annually representing approximately 25% of all live event tickets sold in the US. Paciolan is a privately held corporation based in Irvine, California. Visit for additional company information.

Contact Information

  • Paciolan Editorial Contact
    Shaw Taylor
    Marketing Director
    Email Contact

    University of Oklahoma Editorial Contact
    Billy Ray Johnson
    Director of Ticket Operations
    405-325-2424 Direct
    Email Contact

    Louisiana State University Editorial Contact
    Brian Broussard
    Ticket Manager
    Email Contact

    Texas Tech University Editorial Contact
    Jarod Huddleston
    Director of Ticketing
    Email Contact

    US Naval Academy Editorial Contact
    Mike Pariseau
    Assistant Director of Ticket Operations
    Email Contact