SOURCE: Paciolan


July 25, 2012 14:00 ET

Paciolan to Join Comcast-Spectacor, Strategic Solutions for Business, New Era Tickets, and FanOne Marketing at 6th Annual Sports & Entertainment Alliance in Technology Conference

New Trends in Ticketing Technology to Be Addressed at "SEAT" Conference

IRVINE, CA--(Marketwire - Jul 25, 2012) - Paciolan, a leading provider of ticketing, marketing, and fundraising solutions, will join Strategic Solutions for Business (SSB), a professional services firm, New Era Tickets, a full-service ticketing provider, FanOne Marketing, a digital marketing provider, and Comcast-Spectacor, a leader in the sports management industry, at the Sports and Entertainment Alliance in Technology Conference ("SEAT") conference Aug. 5 - 8 at the Liberty Hotel in Boston, Mass. The conference brings together hundreds of thought-leading organizations and technologists to discuss industry trends in sports and live entertainment.

Jane Kleinberger, founder of Paciolan, will join Fred Maglione, president of New Era Tickets, on a panel moderated by Dr. Bill Sutton, professor at the University of South Florida, to discuss the topic of "Driving Revenue through Ticketing Technologies." These panelists will join other industry luminaries to discuss emerging ticketing technologies, including stored value tickets, RFID, social media, data warehouses, loyalty programs and more.

Andrew Brodie, president of SSB, will join other CRM specialists on a panel entitled "CRM - Charting Your Database and CRM Roadmap" moderated by Brian Lafemina, vice president - club business development at the National Football League. They'll address creating a comprehensive CRM strategy, developing organizational buy-in, and seamless CRM platform integration.

The CRM track also includes a session called "Developing an Effective CRM Operation to Deliver Value across the Organization" with esteemed panelists including Steve Hank, assistant athletic director - revenue generation, Arizona State University; Mark DiMaurizio, vice president technology solutions, Comcast-Spectacor; and Aaron LeValley, director, CRM AEG Sports - Los Angeles Kings. Led by moderator Bobby Whitson of Whitson Sports, they will address how to combine disparate databases via a data warehouse solution, as well as strategies for driving revenue through CRM, marketing automation and data mining techniques.

Rounding out the CRM track is a powerful CRM session entitled "CRM - Turning Data into Dollars," which includes Steve Geib, vice president of FanOne Marketing, who will be joined by Haynes Hendrickson, president, Turnkey Sports Intelligence, alongside other industry leaders. This panel will discuss how to leverage CRM for analytics and business intelligence to create programs and campaigns that maximize revenue opportunities and drive return on investment.

About the SEAT Conference
The SEAT Conference was created by Christine Stoffel, two-time prior sports technology executive, and Chris Dill, highly recognized sports executive in the industry and prior CIO for the Portland Trailblazers. Together, they've joined forces to deliver a conference that is created by and for sports and entertainment leaders across the world. Now in its sixth year, the SEAT conference brings together International leaders across all leagues, venues and colleges sharing the most innovative technology solutions, lessons learned and case studies in the world.

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor. 

Visit for additional company information.

About Strategic Solutions for Business
Strategic Solutions for Business (SSB) is a professional services firm comprised of management consultants with various backgrounds and interests -- everything from CPAs (Certified Public Accountants) to engineers and PMPs (Project Management Professionals). Our varied backgrounds lend us the ability to approach business problems with unique and experienced perspectives. For more information, visit

About New Era Tickets
New Era Tickets ( is a technology-driven, full-service ticketing company that allows managers to set their own ticketing fees, control their brand, and use their customer data to create more customized marketing communications. New Era Tickets helps clients increase their ROI by providing innovative technological solutions for box office management, event management and customer communications, as well as by offering full-service ticketing and marketing products for public assembly facilities, show promoters, sports teams, theatres and entertainment organizations. New Era Tickets proudly sells tickets for over 55 multipurpose sports and entertainment venues plus special events across the US and Canada. New Era Tickets is a Comcast-Spectacor company.

About FanOne Marketing
FanOne ( provides sports and entertainment organizations with powerful digital marketing & campaign management technology coupled with industry-specific services designed to maximize ticket sales. The FanOne suite of tools centralizes data so that information can be easily accessed and segmented to deploy highly personalized communications that heighten fan engagement and drive revenue.

About Comcast-Spectacor
Comcast-Spectacor ( is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the home arena for both the Flyers and the NBA's Philadelphia 76ers, the Wells Fargo Center, and four Flyers Skate Zone community ice skating and hockey rinks. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 100 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; FanOne, a digital fan marketing company; and Paciolan, the leading provider of venue enablement, ticketing, fundraising and marketing technology solutions.