August 26, 2005 16:52 ET

Packaging & Brand Experts From McDonald's, Kimberly-Clark, Motorola and Kraft to Share Perspectives at Market Research and Development for Package Design Event

Annual Conference Focuses on How to Extract Quantifiable Value From a Package to Impact the Brand

CHICAGO, IL -- (MARKET WIRE) -- August 26, 2005 -- Top packaging designers, researchers and marketers will come together at the 7th annual Market Research & Development for Package Design conference, September 21 - 23, 2005 at the W Chicago City Center. In addition to the ideas shared by a multitude of corporate practitioners, attendees will have the opportunity to benefit from the knowledge from industry experts from Perception Research Services (PRS) and Competitive Innovation at in-depth workshops.

Scott Young and Lauren Goldberg of PRS will educate attendees about how to numerically document the full "business value" of new packaging innovations. Competitive Innovation's Simon Gainey, an alumnus of Procter & Gamble, will focus on connecting emerging packaging trends, consumers' real wants, wishes and desires, and the practicalities of structural design. The two interactive workshops will be held on Wednesday, September 21.

Market Research & Development for Package Design, hosted by the Institute for International Research (IIR), is an annual gathering for leaders with multiple points of view -- graphic design, structural design, research and marketing -- to "bridge the gap" and share ideas about how to extract quantifiable value from a brand's package to make an impact on the business. The theme of the 2005 event is "Manage the Process from A to Z to Ensure Package Survival & Success."

Featured speakers at the event include Becky Walter, Director, Human Subject Testing & Aesthetics, Kimberly-Clark; Joy Ganvik, Director of Consumer Insights & Intelligence, Motorola; Laura Bix, Assistant Professor, School of Packaging, Michigan State University; Mark Friedlander, Senior Category Information Manager, Kraft Foods; Tricia Frawley, Director, Global Brand Business, McDonald's; and Jim George, Editor-in-Chief, Shelf Impact!

Conference chairman is James Sorensen, Senior Vice President, Sorensen Associates. Conference sponsors and supporters include Webb Scarlett deVlam, Product Ventures, Harris Interactive, LAGA, Competitive Innovation, Ipsos-Insight, Perception Research Services, Goodwin, Sorensen Associates, Shelf Impact! and Color Marketing Group.

Registrations are currently being accepted and the $100 discount ends Friday, September 2, 2005. Group discounts are available. For more information and to register, call (888) 670-8200, email or visit: Please mention your priority code when registering: M1729XPR.

About the Event Organizer

The Institute for International Research (IIR), the world's largest business conference organization, has offices in 32 major cities around the globe including New York, London, Paris, Frankfurt, Milan, Stockholm, Amsterdam, Hong Kong and Sydney. IIR conferences address the areas of marketing, finance, insurance, pharmaceutical, manufacturing and information technology. For more information, visit

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