SOURCE: AppDynamics

AppDynamics

September 17, 2014 07:00 ET

Paddy Power Bets on AppDynamics to Ensure Outstanding Mobile and Web App Performance Worldwide

Leading Betting Brand Deploys AppDynamics to Provide the Best Possible Mobile and Online Betting Experience and Analyze User and App Behavior for Rapid Business Optimization

SAN FRANCISCO, CA--(Marketwired - Sep 17, 2014) - AppDynamics, the application intelligence leader for software-defined businesses, today announced a new deal with Paddy Power, one of the UK's largest licensed betting organizations.

The multichannel betting company has selected AppDynamics' Application Performance Management (APM) solution to reduce the frequency and duration of application outages and help optimize its customer experience online. Mobile is Paddy Power's biggest and fastest-growing sales channel, and AppDynamics is generating the critical real-time insights on mobile app performance and user transactions it needs to maintain optimum user experience and maximize business growth. AppDynamics provides the visibility to identify issues before they impact end users by monitoring response time for every request, across its infrastructure and geographies.

"During the selection process, AppDynamics provided unmatched end-to-end visibility across our complex and distributed environment," said John Turner, development manager at Paddy Power. "In trials, the solution delivered invaluable insight into application performance issues before they affected our customers, which meant we could act immediately to remedy problems before our bettors even knew we had any. The real-user monitoring functionality provides additional insight into customer behavior and experience, making our apps run better. All this vital information will help to shape our digital strategy now and in the future."

"The AppDynamics user interface is incredibly intuitive," adds Turner, "meaning we have been able to deploy agents quickly with minimal training or help from AppDynamics. The speed of implementation means we have started seeing business benefits almost instantly."

Other anticipated benefits from the deployment include supporting the brand's DevOps approach to development, and engaging internal stakeholders outside of IT. AppDynamics provides a single pane of glass so that development, operations, and executive teams can all see and understand how their applications and infrastructure are performing, and how performance is impacting business transactions and revenue. Paddy Power will also use the solution in a test environment to check feature performance before releases go into production, as part of its continuous delivery pipeline.

Paddy Power intends to roll out AppDynamics across its entire suite of applications, and to use the company's Application Intelligence platform's key enabling technology in the development of Platform-as-a-Service (PaaS) functionality within the business.

"Mobile betting is exploding, and multi-channel gaming is the future of the industry," said Jyoti Bansal, founder and CEO of AppDynamics. "For the World Cup alone, our recent App Attention Span study showed that hundreds of millions of dollars was to be bet online in the UK. It also showed that betting platforms can't afford to crash -- every millisecond counts. So the need for an APM solution to proactively prevent this -- while enhancing customer experience and IT operations -- is greater than ever. We look forward to helping Paddy Power harness the Application Intelligence provided by our technology to fulfil this need and continue to grow."

AppDynamics is the recognized technology leader in application performance management, and recently announced record-breaking growth in its fiscal year ending Jan. 31, with a 175 percent year-over-year increase in bookings and an annualized bookings run-rate of more than $100 million in its fiscal fourth quarter. Additionally, the company increased its enterprise customer base from 500 to over 1,400 across multiple verticals including financial services, media, retail, telecommunications, transportation and healthcare.

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About AppDynamics
At AppDynamics, our Application Intelligence Platform helps today's software-defined businesses proactively monitor, manage and optimize the most complex software environments, all in real time, and all in production. With cloud, on-premise, and hybrid deployment flexibility, AppDynamics works and partners with many of the world's most innovative companies. Customers include Citrix, Edmunds, Expedia, Fox News, John Deere, OpenTable, Salesforce.com, Sephora, StubHub, and Union Pacific Railroad. AppDynamics' premier event for today's software-defined business, AppSphere 2014, takes place November 3-5 in Las Vegas. For more information, visit www.appdynamics.com.

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