Biggerbet Ltd

Biggerbet Ltd

July 08, 2013 06:49 ET

Paddy Powers to Top Spot in June for Money-Back Offers

Leading affiliate site's monthly market analysis reveals best value for punters

LONDON, UNITED KINGDOM--(Marketwired - July 8, 2013) - Leading affiliate site's monthly market analysis for June has revealed that Paddy Power were the best value bookmaker for Money Back offers during the month. The Irish bookie had previously finished in the runners up position in the first ever analysis of this booming sector in May.

The staff at rated the firm as finishing ahead of 17 other major sportsbooks after researching data to help customers find the top online deals. The company's experienced staff use its own algorithms based on the number of money-back offers available, the free bet or cash refund value, the likelihood of the scenario to occur, and the number of events and markets which qualify for the offer.

The analysis showed that in all there were 123 unique Money Back offers promoted by the 18 online bookmakers monitored with Paddy Power alone offering 27 different Money Back specials including many high value Offers for the Confederations Cup tournament held in Brazil during the month. Dublin based Paddy Power also won the individual Money Back Offer of the month award for June with their headline Royal Ascot offer of "Money Back If Animal Kingdom wins" the opening race of the meeting the Queen Anne Stakes.

Sebastian Bell, PR Manager for Paddy Power commented: "We wanted to kick off this huge summer of sport with a bang so decided to really give our punters some serious value in June. The combination of extra place offers, money back specials across all Channel 4 races during the month, and a bonkers refund on Animal Kingdom at Royal Ascot meant we gave punters back almost £1million in cash during the month."

David Archer, owner of, said: "June was a great month of sport and the bookies really pushed some great betting offers with some outstanding value for punters in the Confederations Cup and of course Royal Ascot which just gets better every year. The fierce competition amongst bookmakers is very obvious with a lot of choice on offers for punters on the big televised events."

Malta based sportsbook Betway were runners up overall in June with relative newcomer Winner taking third spot. Betway largely owed their lofty position to some generous money back offers around the ICC Champions Trophy matches whilst Winner offered a very generous horse racing moneyback if 2nd offer for a large part of June.

A spokesman for Winner said "As a new and growing Sportsbook in the UK, we understand the competitive market place. To finish 3rd in's bookmaker of the month for money back offers shows we are on the right track to becoming recognizable for offering value to customers which is one of our main focuses and with the football season around the corner we have many more great offers to make sure we keep up the good work and aim to be number 1 next month!"

Of the bookmakers surveyed, Paddy Power and BetVictor offered Money Back promotions on the most sports with ten each and Bet Victor offered the second highest number of unique offers at sixteen.

For more information on this research or to arrage an interview with David Archer please contact Patrick Callaghan at Square in the Air on 0203 586 8268 or 07731 053 083.

About this Research: conducted an in depth analysis of Money Back offers promoted on the websites of 18 leading online bookmakers : 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, William Hill and Winner during June 2013. The analysis concentrated specifically on Money Back Offers and other promotions such as bonuses, concessions and odds enhancements or guarantees were not included.


David Archer established the affiliate business Biggerbet in 2010 and has developed a portfolio of leading websites including and He was the joint owner and managing director of North East bookmaking chain Reuben Page for almost two decades, before selling most of the business to Gala Coral. He then founded Pagebet, building up and managing a chain of over 50 betting shops, as well as a telephone betting service and online site.

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