April 04, 2012 11:49 ET Rewards Loyalty With Great New Way To Earn Prizes-Paddy's Power Rewards

Players Rewarded With New VIP Shop, Milestone Prizes, Cash Credits, Bonuses, Freerolls And...Double Points In April!

DUBLIN, IRELAND--(Marketwire - April 4, 2012) -

Editors Note: There is a photo associated with this release. is proud to announce the launch of its all-new and improved rewards programme - Paddy's Power Rewards - which includes a brand new VIP Shop, revolutionary 'Milestone Prizes', cash credits, bonuses, freerolls and much more.

To celebrate the launch, is offering DOUBLE POWER POINTS (formerly Paddy Points) until midnight on May 2 - simply play poker, collect points and get rewards. If you're a new customer, you'll get 1,000 Power Points free when you Sign Up and collect 1 Power Point!

There are six levels in Paddy's Power Rewards. Each level is achieved by earning a certain number of Power Points. The first four levels are: POWER ONE, POWER TWO, POWER THREE and POWER FOUR and entrance is calculated based on a players total Power Points for the month. The highest two levels are MAX POWER and MAX+ POWER.

Among the fantastic new features of Paddy's Power Rewards are the VIP Shop, where players can spend their points on anything from cash bonuses to the Apple electronics, VIP tickets to luxury holidays. Luxury prizes for high achievers include a Harley Davidson, Breitling watch and Lamborghini sports car.

Another revolutionary feature is Milestone Prizes, which players pick up as they play poker. For example, when a player collects their first 30,000 points they'll pick up our latest poker hoodie. If they earn 150,000 points they can pick up an Apple iPad 3. There are 12 exclusive Milestone Prizes, worth a total of more than $15,000. Players who pick up the 12th Milestone prize will bank a luxury Caribbean holiday for two!

Additionally Paddy's Power Rewards offers exclusive VIP tournaments and there are tournaments for all players, regardless of Power level. However, the higher up the levels a player is, the better the tournaments they are able to enter.

Paddy Power, communications manager at the site, said, "We've revamped, remodeled and rebooted our rewards programme to reflect the real needs and wants of our regular players. Loyalty isn't just a concept at Paddy Power Poker, now we've put our money where our mouth is and loyalty means lots of ways to score great prizes, free cash, and brilliant bonuses.

Note to editors:

For more information on Paddy's Power Rewards visit

To view the photo associated with this release, please visit the following link:

Contact Information

    Jenny Cruess Callaghan
    Acting Press Officer
    00 353 1 6563922 or Mob: 00 353 87 7534989


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