SOURCE: ClickandBuy

March 01, 2010 01:30 ET

Paid content on the rise: The SPIEGEL iPhone App is purchasable via ClickandBuy

LONDON, UK--(Marketwire - March 1, 2010) -

ClickandBuy / Paid content on the rise: The SPIEGEL iPhone App is purchasable via ClickandBuy processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.

Following on from the SPIEGEL e-paper is the SPIEGEL App, which is now available to purchase via ClickandBuy, Europe's leading supplier of paid content

London/Berlin, 1 March 2010. ClickandBuy, which has been a partner of Apple iTunes since 2005 and the online payment system for SPIEGEL since 2002, enables SPIEGEL readers to pay conveniently and securely for the new purchasable iPhone App. The added value of the paid content offer is that it makes the purchasable version of the current edition of SPIEGEL available for download every Saturday evening.

iPhone and iPod Touch customers are now able to read the current edition of SPIEGEL from 10pm on a Saturday evening, before it appears in print the following Monday. During the introductory phase the full version of SPIEGEL will cost EUR2.99 to download and from the end of March 2010 an individual issue will be available to buy for EUR3.99. A mini-subscription of four issues is available at a cost of EUR9.60 and a regular subscription charged at EUR3.65 per issue. The new e-reader, which has been designed specifically for SPIEGEL, presents the magazine in a format that has been optimised for the iPhone and iPod Touch, thereby ensuring even long articles can be read comfortably. The SPIEGEL App (approx. 5 MB) can be downloaded via WLAN or 3G in less than a minute and saved on the iPhone. This enables customers to read SPIEGEL even if there's no internet connection or if they wish to avoid expensive data connections while abroad. In the future, subscribers who currently use ClickandBuy to purchase the SPIEGEL e-paper on the Internet will also be able to access it via the e- reader application, which has been developed for the iPhone and iPod Touch.

ClickandBuy, as a long-term partner of Apple iTunes, sees another milestone in the trend towards paid content. ClickandBuy CEO Charles Fraenkl commented on this very positive development from the perspective of an online payment system with a decade of experience: "We are only seeing the beginning of paid content for published items. With quality offers directed at target groups and the corresponding pricing models, paid content will soon be able to make the breakthrough". "As a partner of major media companies, ClickandBuy is ideally positioned: To successfully implement the various pricing and business models for publishing houses it requires many years of experience, which only ClickandBuy can offer at the necessary depth and breadth for the online payment market", continues Fraenkl.

The new Spiegel-App - the next step for pricing of paid content

About ClickandBuy

ClickandBuy is one of the leading payment services in the internet. Certified by McAfee and tested by Germany's Technical Inspection and Testing Association (TÜV) this online payment system is used for internet purchases by over 13 million people. Having doubled its turnover generated by traders and end customers to EUR 922 million (TTV) in 2008, the ClickandBuy Group first crossed the billion euro threshold in 2009.

Over 16.000 online traders use ClickandBuy's e-payment system for their e-commerce, retail, online entertainment, and paid content & services billing, including Apple iTunes, Vodafone, Deutsche Telekom, Telefónica, Orange, msn, AOL, Meetic, Parship, Electronic Arts (EA), Codemasters, Napster, McAfee, Panda, AutoScout24, RTL, Playboy, Financial Times Deutschland, Foto.com, Deutsche Börse Group, KPMG, Yamaha, Digital River, Redcoon, bonprix.

Founded in 1999, the online payment system is operated by ClickandBuy International Ltd. in London. As an e-money institution licensed by the UK's Financial Services Authority (FSA), ClickandBuy's complete service includes 120 currencies and offers 50 national and international modes of payment throughout 30 countries.


[HUG#1389367]

ClickandBuy Media Contacts
Rob Gibbons
rob.gibbons@theprnetwork.co.uk
07989 302 287
ClickandBuy International Ltd.
Lincoln House 137 / 143 Hammersmith Road
W14 0QL London
www.ClickandBuy.com

The new SPIEGEL-App goes live: http://hugin.info/141320/R/1389367/347584.jpg

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