May 09, 2011 08:29 ET

PAID Inc. Appoints Alison Connell VP of Celebrity Services

BOSTON, MA--(Marketwire - May 9, 2011) - PAID, Inc. (OTCBB: PAYD) has appointed Alison Connell to the new position of VP of PAID celebrity services where she will steer marketing outreach strategy and execution to further accelerate PAID's rapid growth in its celebrity services business.

"We are rapidly expanding PAID's celebrity services brand management, marketing and fulfillment business and have selected Alison to fill this new VP role to oversee the development and execution of our media presence," said Keith Garde, President of PAID celebrity services. "Capitalizing on her wealth of experience in broadcast, print and digital media, she will be instrumental in steering PAID's efforts to market ourselves and our clients across the full spectrum of media. We plan to utilize her experience in messaging across myriad platforms and her strength in strategy planning and execution to leverage those platforms to meet our objectives efficiently and effectively."

Alison was most recently Director of Media - North East division for Comcast, where she managed more than $80 million in broadcast, print and digital media. She is a skillful leader, successfully leading the media team through reorganization and centralizing all media through one media agency for Comcast Corporate and Field to realize cost savings in excess of $1 million. Additionally, she drove go-to-market target audience and media strategy for Internet focused Field and Corporate campaigns.

Prior to that, Connell worked for Arnold Worldwide as Media Supervisor over accounts including The Hartford, SILK, FRAM/Autolite, McDonalds' Maine and Salisbury Beach Co-ops, where she was responsible for the planning and oversight of approximately $40 million in national consumer, local and B2B media. During her tenure at Arnold Worldwide, she also had key roles in the Converse, Dept. of Public Health Tobacco Control Program, Bass, Fleet Financial and other accounts.

About PAID, Inc.:

PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.

Contact Information

    For PAID, Inc.:
    Julie Shepherd
    Accentuate PR
    Email Contact