February 02, 2012 15:21 ET

PAID Inc.'s Rockin' Coffee Wins CADC Logo Design Award, Rave Reviews from Bloggers

BOSTON, MA--(Marketwire - Feb 2, 2012) - Rockin' Coffee, a new specialty coffee roasting company, has won a Design Excellence award for its logo from the Connecticut Art Directors Club (CADC) and is a hit among bloggers. Launched in October 2011 as a business of Boston-based PAID Inc. (OTCBB: PAYD), Rockin' Coffee is an organic artisanal specialty coffee brand that offers organic, fair trade Arabica coffee blends -- fresh-roasted to perfection and delivered directly to the consumer.

Rena DeBortoli of Rena DeBortoli Design, LLC designed the Rockin' Coffee logo. Ms. DeBortoli is part of PAID's creative services design team and has led or contributed to a broad range of PAID client projects including materials design for the Aerosmith Gtech lottery campaign, web graphics and product designs for multiple clients, and Aerosmith guitarist Joe Perry's website. The Rockin' Coffee logo was selected from hundreds of submissions to the CADC, whose mission is to promote the highest standards of excellence in the visual communications arena.

"Working with PAID's creative services team has provided me with the opportunity to stretch my creative muscle across the spectrum of graphic media, as we design everything from logos to billboards and electronic press kits to apparel graphics to help major brands earn more, own more and keep more of the business they create," Ms. DeBortoli noted. "The Rockin' Coffee logo is one of my favorites because it is very vibrant and fun, while conveying the rich and dynamic essence of the product and brand. The logo really captures your attention and makes a lasting impression, which is exactly what a great logo should do."

Whether it is the rich aromas, the delectable natural fresh flavors or the eye-catching logo, Rockin' Coffee is capturing a lot of positive attention. Here's what a few bloggers had to say:

"I decided to start with the Ethiopian, which is a medium roast. I have to say, I loved it! It started off with a full-bodied mouth feel and deep earthy flavor, and then it slid into rich chocolate-y notes and finished crisp and citrusy. I actually enjoyed it most without a drop of milk or sugar so I could really enjoy the flavor nuances. " --- AnEdibleMosaic

"I never say no to trying a new type of coffee, and especially a coffee with a totally Rockin logo and even more Rockin business practices! Rockin' Coffee is not only fair trade, but also organic!! I seriously LOVE the packaging/logo for Rockin Coffee, I mean how can ya not want to brew up a pot of coffee with a package as cool looking as theirs is!! Ethiopia Yirgachaffe Medium -- This was a wonderful everyday coffee!!! It was very full flavored, low acid, and had a wonderful almost chocolate note to it. You must try this one!" ---

"How cool is their logo?!?! I have got to get me one of their mugs. Grinding coffee always gets me excited. The smell of fresh ground coffee means I'm going to have some rockin' good coffee. The Ethiopia medium roast was right down my alley. I am a light to medium type of gal so this was outstanding." ---

Rockin' Coffee and mugs with the award-winning design are available via

Twitter: @RockinCoffee

About Rockin' Coffee

Rockin' Coffee: a better coffee, a better world. Starting at the source, all the way to final consumption, Rockin' Coffee employs strategies and practices that ensure great coffee that is good for you and good for the environment. Rockin' Coffee features custom-roasted artisanal blends of the highest quality fair trade Arabica coffee beans cultivated using organic, environmentally sustainable methods and picked at the peak of ripeness. Using beans harvested from the best coffee producing regions in the world, Rockin' Coffee's roasts them to perfection in micro lots to deliver rich, delectable aromas and the freshest natural flavor profiles highlighted by origin traits such as citrus, fruit, floral, spice or chocolate overtones specific to each coffee blend with no additives or chemicals. Rockin' Coffee is available online at

About PAID Inc.:

PAID Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.

EDITORS NOTE: Free samples of Rockin' Coffee are available for review.

Contact Information

    For PAID Inc.:
    Julie Shepherd
    Accentuate PR
    Email Contact