Pair Prime Rib With Pinot Noir for a Memorable Holiday Feast

BOISE, ID--(Marketwire - Nov 15, 2012) - The holiday season is always packed with activities and traditions, so make your chief celebration easy and fool-proof with a boneless ribeye roast from The Double R Ranch Co. and an Oregon pinot noir from Sokol Blosser Winery. Selecting high quality elements ensures that a seemingly straightforward menu provides the panache that a special occasion demands.

"Our perfectly marbled and hand cut prime rib is the ideal centerpiece for any holiday table," said Jay Theiler, director of marketing for The Double R Ranch Co. "The ability to pair the Double R Ranch Co. prime rib with Sokol Blosser pinot noir will give your table that Northwest flare and make a perfect holiday pairing."

Prime Rib is an ideal choice due to its relative ease to prepare (you only need salt and pepper), its ability to feed a large group and its tendency to impress as the table's focal point. "There's no doubt the holidays are a hectic time, but a festive, flavorful meal doesn't need to add to stress levels," said Theiler. "A classic combination of prime rib and pinot noir can be surprisingly simple and simply superb."

The Double R Ranch Co's ribeye roast, referred to as "prime rib" with the bone removed, is exquisitely marbled with a robust and buttery flavor. To prepare this roast, simply season with salt and pepper, or a favorite seasoning blend, and roast in a 350°F oven, fat side up, on a rack or in a shallow cast iron roasting pan. There's no need to cover the roast or add liquid. Approximate cooking times for a seven-pound roast range from 2 to 2-1/4 hours for medium rare, an internal temperature of 145°F, and from 2-1/4 to 2-1/2 hours for medium, an internal temperature of 160°F. Once out of the oven, let the roast rest for 15 to 20 minutes, tented loosely with aluminum foil on a carving board, before slicing and serving.

This rich roast calls for a complex, earthy wine as a complement. Consider pairing it with Sokol Blosser's 2009 Estate Cuvee Pinot Noir to round out your intimate celebration. With a delicate character, this wine is expressive of tea roses and violets. Flavors and aromas of dusty strawberry, raspberry and red currants give way to earthy undertones of sun-baked clay, dry autumn leaves and mineral spice. The structure is lithe but supple, with refined tannins and a graceful, lasting finish. 

For a larger party, consider the Sokol Blosser's 2010 Dundee Hills Pinot Noir magnum. This classic vintage is complex and layered, with black cherry, berry and earthy minerality. Its stunning concentration and depth comes off without heaviness, and the wine has a wonderful structure and texture, with soft, supple tannins.

About Sokol Blosser
The Sokol Blosser family planted their first grapevines in 1971 in the Dundee Hills and now farms over 85 certified organic acres. As one of the pioneering wineries of the region, Sokol Blosser has played a key role in developing and shaping the now-prominent Oregon wine industry. The winery works to create wines of world-class quality, produced in a sustainable manner, which reflect the distinctive flavors of the grapes, soil, and climate, as well as the winery's values and sense of place. The winery produces Pinot Noir, Pinot Gris, Evolution White (a proprietary white wine blend) and Evolution Red (proprietary red blend), along with small quantities of Single Block Pinot Noirs in selected vintages.

About Double R Ranch Co.
The Double R Ranch Co. was born out of passion for the western lifestyle and a responsibility to the families that create their livelihood from agriculture. Double R Ranch Co. is part of a family-owned and managed cattle company that was established in 1968 and is recognized as a leader in providing exceptional quality beef. The name Double R Ranch is a tribute to the founder, Robert Rebholtz, Sr., whose integrity and passion for the cattle industry lives on as a guiding principle of the company. Many Double R Ranch Co. cattle originate from the ranch, located in the Okanagan region of Washington State on more than 50,000 pristine acres. The property is not only recognized for producing high quality cattle, but also for its commitment to animal well-being and environmental stewardship, the preservation of this picturesque land and native wildlife, and the recycling of resources to create a model for sustainable beef production that can be passed to future generations. For more information, visit: www.thedoublerranch.com