SOURCE: Pakistan Software Export Board

March 06, 2008 15:57 ET

Pakistan Is Participating in CeBit Hannover 2008 to Market Its IT Potential

HANNOVER, GERMANY--(Marketwire - March 6, 2008) - As part of its mission to market the Pakistani IT companies' potential in international market, Pakistan is participating in the CeBit Hannover 2008 fair being held in Germany.

The Pakistan Software Export Board (PSEB) has established a customized country pavilion for the participating member companies that have been jointly selected by Pakistan Software House Association (PASHA) and PSEB. Attendance in international trade fairs and exhibitions by Pakistani companies is an integral part of the Government of Pakistan's policy. It provides a chance to interact with world renowned IT companies and executives in order to showcase their IT services potential, said a PSEB spokesman.

He expressed hope that the delegation would generate valuable business leads with a high probability of transforming into successful business ventures with participating companies. He informed that amongst participating companies, Progressive Systems has expertise in web portal, web applications, enterprise mobile applications development and business intelligence & data warehousing. GoodCore Software is providing services for development of business applications, Xorlogics Inc. specializes in database applications and mobile applications, while Server4Sale is a known icon in the area of website hosting services with integration of related applications.

Pakistan has immense potential in IT sector outsourcing services and its participation in the upcoming CeBit fair will help increase interaction between the Pakistani companies and international IT firms. With an IT Industry worth more than US$2.8 billion, including annual IT exports exceeding US$1.4 billion, Pakistan is eyeing to increase the size of its IT sector to over US$11 billion by 2011. "Software export activities by Pakistani companies are not only enhancing the country's image abroad but are also having a positive impact on the IT export related earnings of the country, added the PSEB spokesman.

One of the main factors behind the rapid growth in Pakistan's IT sector is the Pakistan Government's policy to allow foreign investors 100% ownership of equity and 100% repatriation of profits, as well as tax exemption for IT companies until 2016.

About PSEB

PSEB is a Government agency mandated to promote Pakistan's IT Industry including software, services, hardware and call centers locally and globally. PSEB has been facilitating the IT industry through its programs in Human Capital, Office Space, Marketing, Company Capability Development, Telecom Bandwidth, Industry Finance, Public Policy, Strategy & Research, and Facilitation.

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