SOURCE: PALAZZO Investment Bankers

PALAZZO Investment Bankers

December 04, 2014 16:30 ET

PALAZZO Advises Swift in Its Acquisition by POSSIBLE, a WPP Company

Investment Bank Represents Digital Marketing Agency in Sale to Leading Advertising Holding Company

NEW YORK, NY--(Marketwired - Dec 4, 2014) - PALAZZO (, a boutique investment bank serving marketing services, interactive, information, and new media companies, today announced it has represented The Swift Collective, Inc. ("Swift") in its sale to WPP's wholly-owned company, POSSIBLE, the global creative digital agency that is part of WPP Digital. The terms of the deal were not disclosed.

Swift is a digital agency that specializes in creative and strategy, branded content creation and social media. Swift, based in Portland, OR, employs over 70 people and represents clients including HTC Corporation, Starbucks, Nestle, and REI.

Shane Atchison, Global CEO of POSSIBLE and Swift founders, Liz Valentine and Alicia McVey have been friends for over 10 years and their agencies have competed for client work on more than one occasion. Their camaraderie is founded on a respect for each other's excellence in digital and Atchison's mentorship through Swift's rapid growth. Swift was recently recognized as "Small Agency of the Year, Northwest" by Advertising Age, which speaks to the power of their strategic and creative output, as well as their ability to deliver excellent results for clients.

"The purchase of Swift brings to POSSIBLE a highly regarded creative reputation along with expertise in the rapidly growing digital market," said PALAZZO's Founder and President Philip Palazzo, Jr. "Liz, Alicia and the entire Swift team will substantially enhance POSSIBLE's capabilities to meet a growing need for digital content creation."

PALAZZO is a boutique investment bank with a singular focus on creating value and wealth for owners and stakeholders of marketing services, interactive, digital, information, and new media companies. PALAZZO's suite of advisory and acquisition services, combined with our ability to deliver superior results, makes us the partner of choice for companies intent on improving performance, or considering an M&A transaction.

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About Swift
Born in 2007, Swift serves global Fortune 500 clients including Starbucks, HTC, and Nestle. With a seamless combination of planning, strategy, design, development and content creation, the Portland-based digital and content creation agency unleashes brand stories "at the speed of life" with the ultimate goal of exceeding client expectations.


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