March 31, 2011 18:22 ET

Palms Casino Resort and Announce Launch of Fully Integrated E-Commerce Program for The Palms' Website

New Technology Allows Guests to Personalize Hotel Stay Directly Through Website

LAS VEGAS, NV--(Marketwire - March 31, 2011) - announced today that it has formed a strategic partnership with Palms Casino Resort to offer a fully integrated e-commerce program for the Las Vegas property's needs at the TravelCom Conference 2011. The updated website will offer guests to search and book air/hotel packages, hotel rooms, show tickets, casino events, spa packages, restaurant reservations and more directly through

"Online technology is the focus of the travel industry now, and we want to offer an easy and efficient way for our guests to tailor their stay in one location," said Palms Owner George Maloof. "This new program will serve as an online concierge for our clientele while maintaining the sleek and sexy style of our current website." 

With the updated technology, guests can book their entire stay at Palms and Palms Place in one transaction through a booking process seamlessly integrated into the look and feel of the Palms and Palms Place websites.

The updated site will use Cyllenius technology, the leader for comprehensive and integrated business solutions for Commerce, Ticketing and cashless payment systems that enable customers to enhance their brand, maximize revenue and profitability, and deliver an unsurpassed experience to their guests. This technology developed by understands that the major goals are to increase online and call center conversion and total value per reservation, decrease call center costs, and provide unique package values for its customers.

"The Palms remains on the cutting edge of visually stunning web design and integration into emerging technology," said Jim Gibson, President of "That's why it was very exciting to work with them on integrating into their website our leading commerce technology and integrated travel shopping carts." 

Created by travel professionals for travel professionals, the platform is powered by state-of-the-art technology specifically designed to increase revenue per guest, improve the customer experience and deliver an easy and convenient purchase process. It creates and reinforces the exceptional brand experience The Palms developed for its valued customers, encouraging repeat visitation and loyalty. 

About The Palms:
The Palms Casino Resort heralded as one of Las Vegas' hippest resorts, is an all-encompassing, one-stop destination. Owned by the Maloof family, the boutique property boasts three distinct towers and a diverse mix of bars and restaurants across a 95,000-square-foot casino. Amenities include the legendary Playboy Club; Ghostbar; Rain Nightclub; The Pearl Concert Theater; Moon Nightclub; N9NE Steakhouse; Nove Italiano; Little Buddha; Simon Restaurant & Lounge; The Palms Pool & Bungalows; Palms Spa and AMP Salon; Drift Spa & Hammam; LA Sunset Tan; Brenden Theatres, a 14-theatre Cineplex; Huntington Ink Tattoo Lounge; the Fantasy Suites, including the Hardwood Suite, the only hotel room in the world with its own basketball court; and over 60,000 square-feet of meeting space. The Palms has played host to MTV's Video Music Awards, Real World: Las Vegas and Bravo's Celebrity Poker Showdown, and E!'s Girls Next Door and Sunset Tan feature the resort on a regular basis. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

About is the largest city destination travel website in the world with extensive, constantly updated information and a full range of travel products including hotel rooms, air-hotel packages, show tickets, tours and golf. A state-of-the-art contact center provides customer support, expert information and sales 24 hours a day, 7 days a week, 365 days a year to complement the information on,, and, through its Casino Travel & Tours unit, operates retail and concierge desks at more than 50 locations including the Palms, Paris, Harrah's, Bally's, Excalibur, New York-New York, Luxor and more. The company also offers a variety of excursions including city tours, the Hoover Dam and the Grand Canyon. is a member of the Greenspun Family of Companies, privately owned and operating in Southern Nevada for more than 60 years.

Contact Information

  • Media Contacts:
    Alison Monaghan
    Kirvin Doak Communications
    Email Contact

    Palms Casino Resort
    Kala Peterson
    Email Contact