Palo Alto Software

Palo Alto Software

September 28, 2010 08:48 ET

Palo Alto Business Plan Case Study-Putting Reputation Before Profits

LONDON, UNITED KINGDOM--(Marketwire - Sept. 28, 2010) - A business has to be extremely confident in its product or service to offer a 150% refund guarantee. Yet Warner Pride International is able to extend exactly that guarantee, and it's not a gimmick. As founder Gary Bland says, he has "strict rules governing the conduct by which I live my life and they are not flexible. These standards and ethics do not vary from my personal life or business life". So if Gary tells you he'll take care of your application to enter the UK, you can be sure he'll deliver.

Experts in UK immigration and human resource services based in London, Warner Pride International has been working with corporate and private clients since 2003. "This is my first venture, and it was thrust upon me by being made redundant", says Gary. "The thought of working for another company wasn't even considered as an option". WPI helps companies stay in compliance with immigration laws while recruiting employees from overseas, as well as helping private clients complete the applications necessary for a host of immigration visas.

In addition to its unique guarantee, Warner Pride International is unusual in the way that it attracts customers: 98 percent of its business comes via referral. That translates to a lot of satisfied customers.

To achieve this kind of word-of-mouth success, WPI has built a reputation for providing outstanding service. "We believe our responsibilities to our corporate and private clients, personnel and community are a must", says Gary.

To continue to be successful, Gary adds, small businesses need to "remember that cash is king". When he wanted to make sure he wasn't missing anything that would cost his business sales, or that would jeopardize his cash flow, Gary decided to write a business plan.

"As the managing director of my own small business, I don't have a board or experienced colleagues to bounce ideas off of, or to gain feedback", he notes. "I believe I know what I am doing, because we are a successful business and I have a great deal of experience and expertise, but without peers as close to the business as I am, I wanted to ensure I wasn't missing something of value".

Gary used Business Plan Pro to write the plan. "This was not the first business plan I had written; in fact I must have written hundreds over many years in business", he says. "Having Business Plan Pro would have saved me weeks of research", when writing those earlier plans, he says. It has "easily paid for itself, even from a time perspective".

He advocates using the business plan not just for start up business but for existing companies as an ongoing document, to compare results to the plan or to settle cash flow. "This is something a budget holder should undertake continually, whether you are a buyer, a sales manager, or a managing director".

Gary's final advice to anyone just starting up a new business involves relationships -- professional and personal. First, he says, "build a good relationship with your bank managers (but try not to rely on the bank)". More importantly, "always remember to spend more time with your family than you do your business. If your business becomes your mistress, think about your priorities". 

Good advice from a man who holds himself and his business to a high standard. With a 150% guarantee.

About Palo Alto Software Ltd.

Palo Alto Software Limited is a U.K. based company that produces Business Plan Pro® the best selling business planning software product. It also develops, publishes and markets other software products for small businesses and entrepreneurs. The company aims to help people succeed in business and they also run the popular business planning website

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