SOURCE: Panache Beverage, Inc.

November 21, 2012 07:57 ET

Panache Beverage Launches Alibi American Whiskey

NEW YORK, NY--(Marketwire - Nov 21, 2012) - Panache Beverage, Inc. (OTCQB: WDKA), an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands, has announced the launch of Alibi American Whiskey, now debuting at a suggested retail price of $23.99 per 750ml bottle. A counterpoint to current mainstream bourbon market trends, Alibi has set out to demystify the category by offering a more accessible product as a return to the true American whiskey-drinking tradition, free of pretension.

"This is not for the aficionado that adds a dropper of mineral water to his whiskey glass and swirls. Alibi is a blended whiskey that does not require elaborate tasting notes or a half-day tasting seminar on its production," noted Stephen W. Yorsz, Blend Master for Alibi. "This is more in the spirit of how whiskey was originally served in this country -- in a shot glass or flask."

Alibi is a corn-based whiskey that contains elements of rye and malted barley aged in first-fill American oak casks, distilled in Indiana and bottled and blended in Florida.

Advertising creative notes, "Alibi is an elixir for the flawed human spirit in all of us... Alibi is for real people, real drinkers and believes that at one time or another, everybody needs an alibi."

Alibi American Whiskey will be available in New York, Florida and New Jersey by the Thanksgiving holiday and will be widely available nationally in 2013, including at retail and on-premise in Georgia, Illinois, Washington, Texas, Massachusetts, Connecticut, Arizona and Nevada.

This is the first foray into the brown spirits category for Panache, which markets and distributes Wódka Vodka. Considered a game-changer in the spirits industry, Wódka became the first super-premium vodka offered at a fraction of the cost of so-called "luxury" brand vodkas that have kept prices in the category artificially high through packaging, celebrity-oriented marketing and imposing triple-markup price tags.

About Panache Beverage, Inc.

Panache Beverage, Inc. (OTCQB: WDKA) based in New York, NY is an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands. The Company's expertise lies in the strategic development and aggressive early growth of its brands establishing its assets as viable and attractive acquisition candidates for the major global spirits companies. Panache intends to build its brands as individual acquisition candidates while continuing to develop its pipeline of new brands in to the Panache portfolio. Panache's existing portfolio contains three brands: Wódka Vodka (www.welovewodka.com), Alchemia Infused Vodka (www.alchemiainfused.com) and Alibi American Whiskey (www.alibiamerica.com). 

For more information visit: http://www.panachespirits.com

Safe Harbor 

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" "project" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Further information on Panache Beverage's risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-KSB for the year ended December 31, 2011 and the Form 10-QSB filed June 30, 2011. Panache Beverage does not undertake any duty nor does it intend to update the results of these forward-looking statements.

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