SOURCE: Panache Beverages, Inc.

October 14, 2013 12:42 ET

Panache Beverages, Inc. Announces New Field Marketing and Sales Hires

NEW YORK, NY--(Marketwired - Oct 14, 2013) - Panache Beverages, Inc. (OTCQB: WDKA), an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands is announcing that it has completed its first round of hires to support its phase one growth plan that includes resources to support its retail focus and national sales and marketing footprint.

Louis Crocco was added and moves to Panache from Heineken USA where he worked as an on-premise sales representative for two years. Louis will serve a dual role coordinating merchandising nationally and acting as the New York regional sales and marketing manager.

Beaux Olaiya will be managing Texas, previously with Republic National Distributing Company where he worked for seven years and built relationships on and off premise.

Matthew Lipe will be managing the Northwest (Northern California - Washington State). His experience on the distributor side includes two and a half years with Domaine Select Wine Estates and eighteen months at Bee Hive Distributors in New York. He has worked with the brands closely as he has sold them since their inceptions.

Sara Sabour joins Panache as a Brand Specialist in Georgia. For 16 months she focused on Fireball Whiskey and its on-premise sales and marketing. The footprint she created was intricate to its success in the Southern Market.

Zach Sharaga comes to Panache as a Brand Specialist. Zach has been in the industry for ten years, most recently running his own consulting company where he developed cocktail programming for venues throughout New York City. He will be working nationally in an ambassadorial/education role for all Panache brands.

These hires join Panache veteran, Ashley Terrell, who has managed the Florida market and assisted in its rapid growth and success in both the on and off premise.

Managing Director of Panache Michael Romer explains, "We're thrilled with the team we've put together and look forward to having them as an extension of our company as we support our key regional distribution partners."

Panache has plans to add additional team members in Q1 2014.

About Panache Beverages, Inc.

Panache Beverages, Inc. (OTCQB: WDKA) based in New York, NY is an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands. The Company's expertise lies in the strategic development and aggressive early growth of its brands establishing its assets as viable and attractive acquisition candidates for the major global spirits companies. Panache intends to build its brands as individual acquisition candidates while continuing to develop its pipeline of new brands in to the Panache portfolio. Panache's existing portfolio contains three brands: Wodka Vodka (, Alchemia Infused Vodka ( and Alibi American Whiskey (

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Safe Harbor 

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate," "project" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward-looking statements may not occur. Further information on Panache Beverages' risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-KSB for the year ended December 31, 2012 and the Form 10-QSB filed March 31, 2013. Panache Beverage does not undertake any duty nor does it intend to update the results of these forward-looking statements.

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