SOURCE: Panasonic

December 18, 2007 08:00 ET

Panasonic Adds Ten New Families to Its "Living in HD" Program

Sixteen Families Still Have Chance to Win a Suite of High Definition Products as Part of the Panasonic Living in HD Program

NEW YORK, NY--(Marketwire - December 18, 2007) - The holidays have come early for ten lucky families that have been chosen to be a part of Panasonic's Living in High Definition program, an ongoing initiative designed to explore how the latest High Definition television and video technologies can enrich the American lifestyle. The families submitted creative answers to unique challenges making them recipients of a suite of Panasonic HD products including a large screen 1080p Plasma HDTV, HD Camcorder, LUMIX Digital Cameras, Blu-Ray Disc player, Toughbook laptop and photo printer, home theater system and gaming system.

The Panasonic Living in HD program, which will continue through 2008, is on track to grow to a total of 30 families. Currently 14 families are part of the Living in HD program and more families will be added in December. Families that are interested in participating can submit an entry at LivinginHD.com and answer the fourth challenge question: "What Type of Public Service Announcement Would Your Family Create?" The applications for this next phase are being accepted now through December 21, 2007.

The ten families selected in this phase of the experiential program hail from Sacramento, Calif.; Highlands Ranch, Colo.; Tall Timbers, Md.; Clovis, N.M.; Vance, Ala.; Ogden, Utah; Grosse Pointe Farms, Mich.; Greensburg, Pa.; Alpharetta, Ga. and Pasco, Wash.

One set of families were chosen among a larger group of applicants that creatively answered the question: "What Does a Modern Family Mean to You?" The winning entries described how their family works together to balance hectic schedules and how they follow their passions and interests. An additional group of family submissions were asked: "What Makes Your Family, Your Town and Your Home So Unique?" Five families where chosen from these submissions for their creative answers in describing their community and what makes their family special.

"That these ten new families have entered into the program marks an exciting milestone for our Living in HD program," said Dr. Paul Liao, Vice President and Chief Technology Officer of Panasonic Corporation of North America. "We have more than doubled the participants since the program's inception enabling us to delve even deeper into the various ways High Definition will impact the lives of families."

Several Living in HD family videos are featured online at http://www.panasonic.com/livinginhd/fc_hdfamilies.htm

About Panasonic Living in HD

The Living in HD program was created to understand how people's lives will change as they become aware of the full potential of HDTV. This project will become a strategic hub for HD consumer product development. The goal is to understand the HD digital lifestyle and how to facilitate the new user experiences that make up that lifestyle with easy-to-use products. The goal is to select a variety of diverse families from across the country with compelling, real stories to share with the American public. For more information on the program or submission process, visit www.livinginHD.com.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

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