June 18, 2008 04:01 ET
Panasonic Adds Two New HD Camcorders to Its Line -- World's First AVCHD Models With a 3MOS System
New High Definition Camcorders Offer Increased Manual Functions for More Creative Use and Intelligent Auto Mode to Make Shooting More Intuitive
SECAUCUS, NJ--(Marketwire - June 18, 2008) - Panasonic today expanded its High Definition
(HD) suite of products, with the announcement of two new full-HD
camcorders, the HDC-SD100 and HDC-HS100, the world's first* AVCHD
camcorders with a 3MOS system which provides superb video image quality.
The HDC-SD100 records to SD Memory Card, while the hybrid HDC-HS100 records
to both SD Memory Card and to its internal 60 GB* hard drive. Both models
include manual functions for the user wanting more precise control over
zoom, focus, iris, shutter speed and white balance. The models also
include Panasonic's new Intelligent Auto (iA) mode, an intuitive set of
technologies that automatically activate, making video shooting an easy,
"The camcorder market is moving swiftly to High Definition and superior
image quality is now a must-have feature. Moreover, many consumers are
also demanding higher-level features, and the ability to be more creative,"
said Zoe Susice, Group Manager, Imaging, Panasonic Consumer Electronics
Company. "For these users, we introduce two new full-HD 3MOS models -- the
HDC-SD100 and HDC-HS100 -- with manual functions that give users the power
to create dramatic, artistic images. At the same time, we also have our
Intelligent Auto mode, which activates several technologies automatically,
so the user doesn't need to make any adjustments, and shooting video is an
easy and enjoyable experience."
The world's first AVCHD camcorders with a 3MOS system are newly developed
by Panasonic and based on the company's 3CCD technology, an
already-established and renowned system that provides excellent color
reproduction. With their expanded light-receiving areas, the MOS sensors
also significantly improve image quality, even in low lighting. The three
MOS sensors process the red, green, and blue components of incoming light
separately, so color reproduction is superb. These sensors also have about
double** the light-receiving area of CCD sensors, so image quality when
shooting in low light is much higher. Compared with a conventional 1MOS,
Panasonic's new 3MOS system captures more vibrant, true-to-life colors,
greater detail and richer gradation. This high-precision imaging element is
first in the world*** to shoot in lighting as low as 2 lux and helps the
SD100 and HS100 capture exceptionally clear, bright images.
Adding to the 3MOS sensor, Panasonic HD Advanced Pure Color Engine and a
new Leica**** Dicomar lens -- helps the SD100 and HS100 deliver the
outstanding images in full-HD 1920 x 1080 recording*****. Full-HD
recording, with its total of 2,070,000 pixels, provides exceptional image
details and rich colors. The Leica Dicomar lens system used in camcorders
comprise 12 lenses in 9 groups, including aspherical lenses to improve
resolution and contrast and an LD (low-dispersion) lens to help prevent
color bleeding. Also, a special multi-coating process is applied to all
lens elements to minimize chromatic aberration, so images are crisp, clear,
and free of flare and ghosting. The use of a highly refractive lens also
made it possible to have both 12x zoom power and a compact body.
To maximize the capabilities of the new HD-level 3MOS sensor featured in
the SD100 and HS100, Panasonic further enhanced the company's renowned
Advanced Pure Color Engine image processor with the introduction of the new
HD Advanced Pure Color Engine. A noise reduction circuit combines with the
Intelligent Contrast Control circuit to boost image quality while reducing
power consumption. The dynamic range is also about twice that in previous
Panasonic models, which helps prevent blown highlights and blocked shadows
and allows more natural color expression. Offering both higher image
quality and longer battery life, the HD Advanced Pure Color Engine takes
camcorder performance to new heights.
Panasonic's iA mode, automatically activates several convenient shooting
functions at once, so the user does not have to manually change any
settings. These include:
-- Advanced O.I.S. (Optical Image Stabilization) detects hand-shake and
then triggers the lens to shift to correctly align the optical axis,
helping to ensure videos are sharp and reduce blur. This happens at a rate
of 4,000 times per second.
-- Face Detection automatically adjusts the exposure, contrast, skin
complexion effect, and focus so that faces are always clear. Face Detection
can detect up to 15 faces in a frame.
-- Intelligent Contrast Control continually measures the ambient light
intensity and adjusts the contrast as it changes, helping to prevent a
washed-out look in bright parts of an image and black-outs in parts with
-- Intelligent Scene Selection which determines the shooting environment
and automatically selects the appropriate scene setting for optimal
Both camcorders come packaged with HD Writer 2.6 software for Windows, and
also support iMovie '08 for Apple, which let users directly edit the
high-quality full-HD moving pictures they capture with their camcorders.
The SD100 and HS100 are compatible with Panasonic's VIERA Link, allowing
users to connect the camcorder to a VIERA HDTV via an HDMI cable, and
operate the camcorder using the TV remote control, and following on-screen
prompts. Furthermore, users can also take the SD Memory Cards from the
camcorders and slip it into the SD card slot on a Panasonic PZ850 series
VIERA HDTV, or a Panasonic BD50 or BD30 Blu-ray Disc Player, and enjoy
easy, instant large-screen viewing of stunning HD video.
Both Panasonic models will be available in September 2008 for
manufacturer's suggested retail prices of $1,299.95 for the HDC-SD100 and
$1,099.95 for the HDC-HS100. For more information, please visit
*1GB = 1,073,741,824 bytes. Usable capacity will be less.
** Compared with the HDC-SD9/HDC-HS9.
*** For HD camcorders as of June 18, 2008, shooting in Low Light mode at a
shutter speed of 1/25.
****Leica is a registered trademark of Leica Microsystems IR GmbH, and
Dicomar is a registered trademark of Leica Camera AG.
***** In HA/HG/HX mode. "Full-HD video with 1920 x 1080 pixels" in
Panasonic home-use camcorders refers to video recordings with 1,920 pixels
in the horizontal direction and 1,080 pixels in the vertical direction.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a
market and technology leader in High Definition television, is a Division
of Panasonic Corporation of North America, the principal North American
subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the
hub of Panasonic's U.S. marketing, sales, service and R&D operations.
Information about Panasonic products is available at www.panasonic.com.
Additional company information for journalists is available at