SOURCE: Panasonic Avionics Corporation

Panasonic Avionics Corporation

September 07, 2009 20:05 ET

Panasonic Avionics Corporation's In-flight Entertainment Flying on Shanghai Airlines' A321 Narrowbody Aircraft in China

HONG KONG--(Marketwire - September 7, 2009) - Announced today at Aircraft Interiors Expo / Asian Aerospace in Hong Kong, China, starting from July 2009, Shanghai Airlines' passengers onboard ten (10) A321 aircraft began experiencing the Panasonic eFX in-flight entertainment (IFE) system from the comfort of their seats. This IFE system offers audio and video on demand (AVOD), games, and other entertainment options.

The Panasonic IFE platform flying on Shanghai Airlines provides a flexible and scalable IFE system that offers a robust and engaging passenger experience. Panasonic eFX is a fully-digital IFE system with an open architecture to provide for maximum performance. Shanghai Airlines can easily add advanced functionality to the system as its long-term strategy evolves.

Shanghai Airlines chose Panasonic because of its ability to offer a comprehensive in-flight entertainment solution, and its proven success in the industry.

"After great analysis and discussion, we decided the Panasonic system was the right one for us," said Xiaoyun Shao, Senior Vice President at Shanghai Airlines. "We look forward to continued cooperation with Panasonic and future success. With eFX, Shanghai Airlines will be able to provide high quality entertainment and make passengers feel more satisfied."

"Panasonic is pleased that Shanghai Airlines selected eFX for its in-flight entertainment system," said Paul Margis, Chief Executive Officer for Panasonic Avionics Corporation. "The selection of eFX by Shanghai Airlines is evidence of their total commitment to providing a world-class experience for their passengers. Panasonic is making it easy for airlines to install these new technologies into their aircraft. eFX has a flexible and integrated architecture and supports the latest industry technologies."

"Shanghai Airlines' decision to install on-demand, in-seat in-flight entertainment on narrowbody aircraft represents a very significant innovative step in China," said Charles Ogilvie, Executive Director of China for Panasonic Avionics Corporation. "Panasonic is committed to the Chinese market and we're proud to be working with Shanghai Airlines."

About Panasonic Avionics Corporation

Panasonic Avionics Corporation is the world's leading supplier of in-flight entertainment and communication systems. The company's best-in-class solutions, supported by professional maintenance services, fully integrate with the cabin enabling airlines to deliver the ultimate travel experiences with a rich variety of entertainment choices, resulting in improved quality communication systems and solutions, reduced time-to-market and lower overall costs.

Established in 1979, Panasonic Avionics Corporation, a U.S. corporation, is a subsidiary of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC). Headquartered in Lake Forest, California with over 3,100 employees and operations in 80 locations worldwide, it serves over 200 customers worldwide and provides IFEC systems on over 3,700 aircraft. For additional information, please visit

Contact Information

  • Contact:
    Theresa Yeoh
    Telephone: (949) 462-1730
    Email: Email Contact