SOURCE: Panasonic

June 19, 2008 10:45 ET

Panasonic Introduces Ryan Sheckler Limited Edition Signature Headphones

Colorful Headphones Imprinted With Signature of Leading Skateboarder

SECAUCUS, NJ--(Marketwire - June 19, 2008) - Skateboarding phenom Ryan Sheckler is well on his way to superstardom and now boasts his own signature series headphones made by Panasonic. Making a statement in sound and style, the RP-HTX7-RS limited edition headphones feature the cutting-edge design for which Panasonic headphones are known. The over-the-ear driver units are bold red, which is Sheckler's favorite color, and feature an imprint of Sheckler's coveted signature.

Sheckler is the three-time defending champion of the AST Dew Tour (http://www.ast.com/), recognized as the premier sports tour in the action sports category. He is also the star of the MTV reality show "Life of Ryan."

Sheckler, a self-professed music addict, listens to heavy metal, classic rock, rap and some 80s music. He declares: "Panasonic's awesome headphones make my music sound great. I'm glad to be part of the Panasonic family, rocking out to loud music. I could never survive all this traveling without killer headphones."

"When the leading skateboarder teams up with the leading consumer electronics company, it's bound to be a winning combination," says Tom Hantson, national product category manager of Panasonic headphones. "Panasonic is proud to be associated with Ryan Sheckler, and these signature headphones reflect our commitment to providing products for today's active digital lifestyle."

Sheckler holds first place medals in the X Games, World Cup Skateboarding Championships, AST Dew Tour, Globe World Cup and Gravity Games. He is famous for his unique "Shecklair" move, a combination of a kick-flip and an Indy air completed with the legs fully extended.

The RP-HTX7-RS headphones have an SRP of $69.99 and will be sold and promoted at select retail outlets across the country and at the merchandise tents at each of the five Dew Action Sports Tour stops beginning this summer: Baltimore, Cleveland, Portland, Salt Lake City and Orlando.

For high resolution images, please click here: http://www2.panasonic.com/webapp/wcs/stores/servlet/prModelDetail?storeId=11301&catalogId=13251&itemId=260735&modelNo=Content06182008120222552& surfModel=Content06182008120222552

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.

Any inquires regarding Ryan Sheckler can be directed to Steve Astephen of Wasserman Media Group who helped facilitate Panasonic's sponsorship of Ryan Sheckler. 760-602-6200.