SOURCE: Panasonic


September 07, 2011 13:00 ET

Panasonic Introduces Two Top-of-the-Line 5-Blade Electric Shavers

New Models Reduce Pressure and Friction to Provide Smooth, Close and Comfortable Shave

SECAUCUS, NJ--(Marketwire - Sep 7, 2011) - Building upon the success of last year's 4-blade Multi-Flex™ Wet/Dry Shavers, Panasonic announces the availability of its first two 5-blade men's electric shavers. These flagship models provide a fast, close and comfortable shave through exclusive blade technology and an ergonomic design that reduces pressure on the skin.

The Panasonic Arc5™ shavers (models ES-LV81-K and ES-LV61-A) both employ five hypo-allergenic stainless steel Nanotech™ blades that are micro-polished and honed to sharp, 30-degree angles. Contributing to a smoother shave is a newly-developed Lift-Tech Foil™ that comfortably lifts and guides stubble closer to the blade while the ergonomic Multi-Flex™ Pivoting Head easily maneuvers around tough areas, such as the jaw line and under the chin. The combination of the blades' design and generously-sized pivoting head reduce pressure on the skin by dispersing contact over a larger area thereby decreasing the average pressure on the face by 13.2 percent. The result is not just a more comfortable shave, but shaving time is reduced by approximately one-third compared to a conventional shaver*.

Additional features include:

  • Wet/dry usage - Shavers can be used wet or dry making them perfect for multitasking on hectic mornings or a late afternoon touch-up. Can also be used with lather for a smoother glide across the skin.
  • Linear motor - Operates at an industry-fastest 14,000 cycles per minute (cpm); the motor will continue to run at full speed until no battery power remains.
  • Automatic Cleaning & Charging system (model ES-LV81-K only) - Sanitizes the blades using sonic vibrations in an alcohol-free cleaning solution and dries the shaver so it is ready for the next use.
  • Illuminated LCD screen - Indicates how much battery charge is available; a complete charge provides up to two weeks of shaving time.
  • Pop-up trimmer - For keeping moustaches and sideburns well groomed.
  • Switch-lock button - Locking mechanism prevents the unit from inadvertently turning on, making this an ideal shaver for travelers.

"Panasonic's electric shavers have been recognized as a leader in the marketplace and the introduction of these flagship 5-blade shavers will surely solidify that standing," said Walter Taffarello, Group Marketing Manager Wellness Group. "Our goal has always been to provide today's man with the best possible shaving experience and there is no doubt that the 5-blade models do just that. Because of Panasonic's state-of-the-art technology these shavers are ideal for either home or travel use."

The ES-LV81-K (with cleaning system) is available at a suggested retail price of $599.95. The ES-LV61-A (without cleaning system) is available at an SRP of $499.95. Retailers include:,, The Art of Shaving, Bloomingdales, Neiman Marcus, Frontgate, and J&R.

For additional product information please visit

* Comparison with Panasonic's 2010 model ES-LA93-K. Shaving time depends on how the beard is shaved and size of the beard.

About Panasonic Home & Health Company
Based in Secaucus, N.J., Panasonic Home & Health Company is a unit of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Panasonic Home & Health Company is dedicated to helping consumers live well-balanced and healthy lives with a product portfolio ranging from microwaves, massage chairs, men's and women's shavers, blood pressure monitors, ventilation fans, vacuums and more. Information about Panasonic products is available at Additional company information for journalists is available at

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