SOURCE: Krillion Inc.

March 05, 2008 06:00 ET

Panasonic Selects Krillion to Provide Real-Time, Local Product Availability

Shoppers Can Visit Panasonic.com to See Which Local Retailers Have the Product They Want in Stock Right Now, Reducing the Number of Steps From Product Research to Purchase

MOUNTAIN VIEW, CA--(Marketwire - March 5, 2008) - Panasonic, a leader and innovator of consumer and professional technologies, has selected Krillion (www.krillion.com), the company that connects ready-to-buy online shoppers with local retailers, to power local product search functionality for its U.S. consumer website, Panasonic.com. With Krillion providing real-time dealer location and inventory information, consumers can now view Panasonic's cameras, camcorders and HDTVs online, compare products to learn which is best for them, and use a new "Find a Dealer" feature to get up-to-the-minute local pricing and store-specific inventory information for the product they want to take home today.

Panasonic's core consumer electronics sales business is conducted almost exclusively through an extensive network of dealers and retailers. Panasonic.com plays a critical role in promoting the Panasonic brand by supporting customers and driving consumers to local dealers where they can view Panasonic products in a live retail setting, and purchase products and accessories. By integrating Krillion's Product Locator and StockCheck™ technology, Panasonic is instantly able to reduce the time and number of steps it takes for a customer to find and purchase a Panasonic product at a store near them, today.

"A key objective of our e-business strategy is to drive more ready-to-buy customers to our dealer network, so we wanted to efficiently enhance the site's dealer locator capabilities to include specific products and real-time stock information, wherever available," said Jeremy Dalnes, vice president of e-business at Panasonic. "By partnering with Krillion we are adding significant, customer-focused enhancements to the site and helping our dealers connect more quickly with highly qualified sales potential."

Panasonic used Krillion's Product Availability API to embed a comprehensive local product locator web experience directly into its website. Through Krillion's StockCheck™ technology, Panasonic now offers its online customers real-time, local product availability in major consumer electronics stores nationwide.

"Manufacturer websites are often an essential resource for consumers researching products. Today, what consumers need is comprehensive product information and a direct connection to local retailers. The Krillion manufacturer widget is a turnkey solution that fills that critical need, making it easy for manufacturers to quickly add this functionality to their websites and drive more sales to their dealer networks," said Joel Toledano, co-founder and CEO of Krillion. "We are delighted to be working with Panasonic, enabling visitors to Panasonic.com to tap into the wealth of information the website offers, and then quickly locate inventory at local retailers to consummate the sale."

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in high-definition television, is a division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com.


About Krillion

Krillion is a premier provider of local shopping search information, serving today's ready-to-buy consumers who research products online for purchase from retailers in their area. Krillion's mission is to transform the way consumers find and buy national brands by simplifying the Web-to-store purchase process and delivering accurate and timely comparison information on products, retailers, and stock availability through Krillion search results and partner sites. The powerful combination of our patent-pending Krillion Localization Engine, localized search results covering over 10,000 products in 40,000 U.S. locations, and unique, real-time StockCheck™ tool enables consumers to speed their research-to-purchase process and take advantage of in-store pickup services offered by many retailers near them. Through partnerships with manufacturers, publishers and retailers, Krillion is extending its service to become the leading provider of aggregated product, retail location, and availability information on the Web today. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners. Visit www.krillion.com to find the product you want to buy, near you, right now.

Krillion™ and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion Inc. All other product names and trademarks are the property of their respective owners.

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