SOURCE: Panasonic

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November 18, 2010 11:30 ET

Panasonic Takes Pro-Active Measures to Protect Brand Against Counterfeit Products

Resolves to Protect End Users Right to Expect the Utmost Quality From Every Product Carrying the Panasonic Name

SECAUCUS, NJ--(Marketwire - November 18, 2010) - Panasonic System Networks Company of America announced today that it has renewed its commitment to protect its nearly century-long brand reputation from infringements against copyrights, trademarks, patents and other intellectual property. A recent outcome of the company's commitment to protect its brand was its cooperation with the Essex County, NJ Prosecutor's Office on a raid, which resulted in the seizure of 2,500 fax toner cartridges badged with illegally-fabricated Panasonic labels. 

This seizure of the counterfeit cartridges, which carries an approximate street value of $500,000, was just the most recent example of Panasonic's pro-active offensive against the manufacturing, distribution and retail sales of counterfeit Panasonic products. In addition to this raid, Panasonic has brought several civil lawsuits seeking injunctions against further counterfeiting and the award of significant monetary damages against distributors of counterfeit merchandise.

Counterfeit office-machine consumables including the toner cartridges recently seized deliver significantly degraded performance, durability, reliability and hardware compatibility and can be the source of poor quality imaging, increased cleaning and maintenance requirements. In extreme cases, counterfeit consumables can cause actual hardware failure. Hardware failure caused by the use of counterfeit consumables is not covered by Panasonic's warranty. 

For information on Panasonic office productivity solutions, visit

About Panasonic System Networks Company of America
Based in Secaucus, NJ, Panasonic System Networks Company of America, is a unit of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC). A comprehensive business-to-business solutions provider, the company develops and delivers reliable, affordable, and flexible solutions for communication, collaboration, security and productivity. The complete suite of solutions addresses home and business communications, security and surveillance systems, retail information systems, office productivity solutions, and high definition visual conferencing, keeping Panasonic customers connected, informed, accessible and secure. Information is available at Additional company information for journalists is available at

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