SOURCE: Panda Express

Panda Express

September 24, 2009 16:11 ET

Panda Express Announces Free SweetFire Chicken Breast™ Friday for All Facebook Fans

ROSEMEAD, CA--(Marketwire - September 24, 2009) - Panda Express, the nation's leader in Asian dining experiences, announces "SweetFire Friday," a sweet promotion happening on Friday, September 25, 2009. To celebrate the launch of the company's newest creation, SweetFire Chicken Breast™, Panda Express is offering all Facebook fans the chance to try a single entree-sized portion of the new menu item. Panda Express Facebook fans need only print out the coupon from the site and bring it to any participating Panda Express location across the country. Panda Express aficionados are encouraged to sign up, become a fan and follower for more details.

"We are excited to share the exotic fusion of flavors of SweetFire Chicken Breast™ with our Facebook fans," said Glenn Lunde, Panda Express Senior Vice President and Chief Marketing Officer. "Fan enthusiasm surrounding SweetFire Chicken Breast™ is already rivaling that of our world famous Orange Chicken and Beijing Beef entrées. The sweet and fiery flavors of this dish add even more variety to our menu, which we believe our fans will appreciate and most importantly enjoy."

SweetFire Chicken Breast™ starts with crispy, all white meat chicken, diced red bell peppers, sliced onions, and juicy pineapples all tossed in a sizzling hot wok with a sweet and fiery sauce. As with all new entrees for Panda Express, SweetFire Chicken Breast™ was created by Executive Chef Andy Kao, who has been with Panda Restaurant Group for over 25 years. During his recent travels to Thailand, Chef Andy was inspired by the aromatic sweet chili sauces famous in the region.

About Panda Restaurant Group

With close to 1,300 locations in 38 states, the privately-held Panda Restaurant Group (www.pandarg.com) is the world's leader in Asian restaurants. The successful chain of concepts includes Panda Express, Panda Inn and Hibachi-San. Panda Express is best known for its wide variety of original recipes including their world famous Orange Chicken. In 2009, the company celebrated the 26th anniversary of Panda Express and the 36th anniversary of the flagship Panda Inn concept.

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