SOURCE: Pandora Media

Pandora Media

March 08, 2010 11:45 ET

Pandora Announces Steve Cakebread as CFO

OAKLAND, CA--(Marketwire - March 8, 2010) -  Pandora Media Inc. today announced Steve Cakebread as the Company's new Chief Financial Officer. Mr. Cakebread will start on March 15th.

Mr. Cakebread stated, "Pandora is an incredibly exciting company with great momentum. The company is led by a powerful team of talented, creative and thoughtful executives who are focused on building a great company. I'm excited to be joining such a promising company at this point in their growth."

Pandora CEO Joe Kennedy said, "Steve is the perfect person to lead the financial side of Pandora as we continue to grow the company into a great and enduring business. We will benefit from his leadership and experience in innumerable ways as we continue to scale the business to meet the tremendous growth we have been seeing."

Mr. Cakebread served as the president and chief strategy officer of, a customer relationship management service provider, from February 2008 to January 2009 and as's executive vice president and chief financial officer from May 2002 to February 2008. From April 1997 until April 2002, Mr. Cakebread served as senior vice president and chief financial officer at Autodesk, a software company. From April 1992 until April 1997, Mr. Cakebread was vice president of finance for Silicon Graphics World Trade. Previous to that Mr. Cakebread held various roles at Hewlett Packard. Mr. Cakebread holds a BS in business from the University of California at Berkeley and an MBA from Indiana University.

About Pandora
Pandora ( is the personalized internet radio service available through personal computers, mobile phones, and a wide array of consumer electronic devices. With 48 million US listeners, Pandora is the world's largest internet radio service. By simply entering a favorite artist or song, listeners can instantly enjoy a personalized station based on Pandora's Music Genome Project™. For more than ten years, Pandora's team of professional musician analysts have been building the world's most comprehensive and intricate musicological database, manually analyzing more than 700,000 songs across up to 400 distinct musical attributes per song. This musical 'DNA,' representing every dimension of timbre, melody, harmony, and rhythm, captures each song's unique musical identity, and enables Pandora to quickly and easily create relevant playlists, full of discovery. 70% of the collection, which includes everything from early Baroque music to the latest hip-hop, consists of tracks from independent artists and labels. Real time 'thumbs up' and 'thumbs down' feedback allows listeners to further refine their stations, which are stored and universally available through their account. More than 2 million new listeners join Pandora every month, including over 600,000 on mobile and CE devices.

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