SOURCE: Pandora Media

August 13, 2008 19:23 ET

Pandora Hires Former Starcom Online Strategist to Lead Midwest Sales Team

Leverages Agency Experience, CNET Track Record for Ad Revenue Generation

OAKLAND, CA--(Marketwire - August 13, 2008) - Pandora Media, Inc. ( the premier provider of personalized radio service online, announced the hire of Christopher Negron as the regional vice president for the central region. Most recently Negron was director of sales for Double Fusion where he advised the firm on strategies for leveraging the U.S. marketplace of 18 to 34 year-old males. Prior to Double Fusion, Negron was with CNET Networks' entertainment group which comprises Gamespot, MP3 and as director of sales. While there, Negron wrote the single, largest advertising contract in the history of CNET's entertainment division.

"Chris brings a tremendous amount of experience and unprecedented success in positioning and selling the attractive and elusive 18-34 year-old male audience," said Cheryl Lucanegro, vice president, advertising sales. "This demographic target will become more and more important for Pandora, and Chris' track record in packaging this opportunity for large national brand advertisers will be instrumental to achieving our ad revenue goals in this area."

Negron also worked as an online sales executive with TV Guide and did stints with Starcom IP, Leo Burnett USA, where he created online marketing strategies to drive brand awareness and lead generation for packaged goods, high-tech and e-commerce clients, and JWT Digital as an interactive account executive, managing and implementing interactive media planning strategies.

About Pandora

Pandora ( is a personalized radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices via partnerships with AT&T, iPhone and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 50 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Today, Pandora has a growing user base of more than fifteen million registered listeners, a database of over 550,000 songs, and national advertisers such as HP, Microsoft, Honda, Procter and Gamble, and Nike.

Contact Information

  • Contact:
    Vickie Welch
    Right Brain Marketing
    Ph (530) 550-9314
    Email Contact