SOURCE: Pandora Media

June 12, 2008 14:04 ET

Pandora Marks Father's Day With "Dads Who Rock" Video Programming

Celebrates Generational Passing of Love of Music, Musician's Lifestyle

OAKLAND, CA--(Marketwire - June 12, 2008) - Life as a musician usually includes late nights, time on the road, traveling from gig to gig and the occasional financial struggle. Toss kids into the mix, and it's not exactly Ozzie and Harriet. But young musicians who are fathers typically have a legacy and parenting example to draw on because they developed their love of music and often started playing an instrument as a result of their own fathers' passion. This Father's Day, Pandora Media, www.pandora.com, celebrates that legacy with a special video program called "Dads Who Rock," featuring three Bay Area fathers who share their passion for music with their kids and try to balance fatherhood with the life of a musician. The video is live today on Pandora.com at http://blog.pandora.com/archives/show/2008/06/studio_stories_3.html and includes interviews with the fathers and a sampling of their music.

"Certainly music has a huge impact on these young families and informs and influences their everyday lives in ways we can only imagine," said Kevin Seal, executive producer at Pandora. "Just like fathers who are sports fans pass on their love of baseball or football to their kids, fathers who are musicians pass on their passion for a certain style of music such as jazz or an instrument like guitar or drums."

The three dads, Jeffrey Burr, Darian Gray and Eenor Wildboar, are all professional musicians and play in bands that often require extensive travel and sacrifices in the gigs they chose now that they're fathers. "After the kids came, I had to set a standard, a base limit to make a certain amount of money on each gig, so sometimes you play things you're not necessarily that interested in," notes Gray. Gray grew up watching both his parents juggle kids and musical careers. His band Dynamic, a hip-hop group, includes his wife, Kimiko.

Burr, a jazz guitarist, also had role models to guide his parenting with his father who was the principal bass player with the San Francisco Symphony for thirty years, and his mother who was also a bass player. He recalls frequent jam sessions around the house and the difference growing up with parents who weren't regularly heading off to nine-to-five jobs.

Wildboar travels with his band, The Yard Dogs Road Show, about six months a year and leaves for an extended tour in Europe this week. "Music requires that you constantly stay in the moment and be present, and if there's ever one thing that requires that, it's a child. Kids have a brilliant knack of centering you and bringing you to the present, and music is the same way," said Wildboar.

About Pandora Media™

Pandora (www.pandora.com), a personalized radio service available anytime and anywhere on the PC, in the home, and on mobile devices, is based on the Music Genome Project begun in 2000, the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 50 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Today, Pandora has a growing user base of more than thirteen million registered listeners, a database of over 500,000 songs, and national advertisers such as HP, Microsoft, Toyota, Procter and Gamble, and Nike.

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