SOURCE: Pandora Media

March 26, 2008 09:00 ET

Pandora Taps Online Veteran David DeRobbio for Regional Sales Vice President Job

New East Coast Position Expands Sales Infrastructure to Court Ad Agencies

OAKLAND, CA--(Marketwire - March 26, 2008) - Pandora Media, Inc. (, the premier provider of personalized radio service online, today announced the hire of David DeRobbio as regional vice president of sales for the east coast. The new position adds to the Pandora sales staff infrastructure and reflects the growing interest among companies to engage interactive media to market their major national brands.

"We're thrilled that Dave will be leading the sale efforts on the east coast, obviously an important constituency for us because of the large number of advertising agencies there who are doing some of the most innovative online marketing," said Cheryl Lucanegro, vice president, sales for Pandora. "Dave's knowledge of the agency landscape in New York, as well as his experience at MSN and AOL, make him the ideal person to frame the opportunities to market major national brands to Pandora's substantial and influential user base."

"Joining Pandora is like the perfect culmination of my career experiences and personal hobbies. I'm an avid music fan, play the guitar and love the ad business, especially as it's become so multi-faceted with interactive media platforms in the mix," said DeRobbio. "I look forward to working with New York-based agencies and the entire east coast to develop advertising strategies that optimally position their products and services."

Prior to Pandora, DeRobbio spent the last ten years in digital media, beginning in 1998 when he was hired as an account manager at AOL. In 2002, he left AOL to take a sales position with Microsoft where over the course of five years, he managed a variety of MSN sales teams. Before his AOL and Microsoft stints, DeRobbio spent four years in account management working for leading agencies such as McCann Erickson and Foote Cone & Belding on major brands that ranged from Nabisco to Johnson & Johnson.

About Pandora Media™

Pandora (, a personalized radio service, available anytime and anywhere on the PC, in the home and on mobile devices, is based on the Music Genome Project began in 2000 and the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by more than 50 trained musicians, and assessed against nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Today, Pandora has a growing user base of more than eleven million registered listeners, a database of some 500,000 songs, and national advertisers such as HP, Microsoft, Toyota, Visa and Nike.

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