SOURCE: Panjiva

Panjiva

April 19, 2011 08:19 ET

Panjiva Finds the Popularity of Iconic Bunnies Is Waning Ahead of Annual Easter Celebrations

Although Shipments of Bunnies Decline Over 30 Percent in Four Years, Easter Egg Hunts Will Go On

NEW YORK, NY--(Marketwire - Apr 19, 2011) - Panjiva, the leading source of objective information on global trade and overseas suppliers, today revealed data which found that chocolate bunnies may be scarce in Easter baskets this Sunday. The number of shipments of "bunnies" to the US has consistently declined over the past four years each January, the month when the majority of the holiday's items are shipped to be on store shelves and in the Easter Bunny's basket in time for the celebration.

Shipments of "bunnies," which include chocolates, plush toys, décor and similar items featuring the beloved creature, have dropped off 33 percent in the past four years. Although the most notable decline occurred from 2008 to 2009, likely as a result of the economic downturn, shipments of bunny merchandise have failed to return to pre-recession levels. In fact, they are continuing to fall off, with shipments down around 5% from 2010 to 2011.

Children eagerly anticipating candy and egg hunts on Easter Sunday need not fret. Panjiva found a 21 percent increase in the number of shipments of "Easter eggs" in January 2011 compared to the same period a year prior. That said, this improvement still does not bring "Easter eggs" shipments back to pre-recession levels.

"Easter wouldn't be the same without the Easter Bunny," said Josh Green, chief executive officer, Panjiva. "So let's hope shipments of bunnies bounce back in the years ahead."

About Panjiva
Panjiva is an online resource for sourcing executives to gain credible and valuable knowledge about suppliers and manufacturers around the world. By providing the most comprehensive data in an easy to use format, Panjiva informs the decisions that facilitate doing business globally. Supply chain and global production executives responsible for finding the right factories, negotiating costs and avoiding costly supply chain disruptions have been "flying blind." Panjiva is the first and only online information source designed to provide complete transparency into overseas suppliers. Leveraging a variety of public and proprietary data sources, Panjiva is bringing new levels of visibility to the management of global supply chains. Panjiva was founded by CEO Josh Green and CTO James Psota. Panjiva received an equity investment from Battery Ventures and a contingent of angel investors. For additional information, visit: http://panjiva.com.

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