SOURCE: Panjiva


February 10, 2011 08:30 ET

Panjiva Joins Forces With SOURCING at MAGIC to Better Connect Sourcing Executives and Suppliers With Free Subscription Offer

Customized Supplier Search Engine Available at No Cost to All Event Attendees

NEW YORK, NY--(Marketwire - February 10, 2011) - Panjiva, the leading source of objective information on global suppliers, today announced that it has again teamed with North America's largest sourcing event, SOURCING at MAGIC, to make it simple and easy for sourcing executives to identify and vet overseas suppliers exhibiting at the event. All attendees will receive complimentary, no-obligation access to a special Panjiva search platform from today through the end of the event on February 16. If you are registered and wish to activate your free subscription, email

Panjiva provides the most in-depth supply chain intelligence platform available. Leveraging public and proprietary data sources, it includes accurate information on the over one million suppliers and manufacturers across 190 countries that make up the U.S. supply base. Users, which include some of the world's largest buyers and over 25 Fortune 500 companies, leverage Panjiva's suite of products to quickly and easily determine the regions from which they should source and identify a shortlist of relevant suppliers with whom they should work within those regions.

For SOURCING at MAGIC, Panjiva has developed a customized version of its search platform that enables attendees to access information and profiles of the more than 500 manufacturers from the top apparel producing countries around the world that will be exhibiting at the event. This provides attendees with the opportunity to vet suppliers prior to coordinating on-site meetings, as well as obtain additional information on any promising partners they may meet during the event. This is the second year Panjiva has partnered with SOURCING at MAGIC to improve the information exchange in the industry and create an added layer of transparency in buyer-supplier relations.

"The process of identifying, vetting and bringing on new suppliers is complicated, and is particularly challenging in the apparel industry where buyers need suppliers who can keep pace with rapidly changing trends, quick shifts in demand, and a demanding attention to detail," said Case Dorkey, Panjiva's Director of Business Development. "SOURCING at MAGIC is a great opportunity for both sides of the industry to come together and our role is to provide the information that makes it that much simpler for the right people to connect while there."

SOURCING at MAGIC is the largest and most comprehensive trade event in North America for the supply side of the fashion industry. Exhibitors include apparel, footwear and accessories manufacturers, fabric mills, trim and component suppliers, print design studios, and supply chain service providers from around the world. The February show runs from February 13-16, 2011 at the Las Vegas Convention Center, South Hall. On opening day (Feb 13), Sourcing will be open from noon - 6pm. For more information, visit

Every August and February, the fashion industry converges in Las Vegas for the most influential event in the business -- MAGIC. 2010 launched MAGIC's dual campuses at the Las Vegas Convention Center and the Mandalay Bay Convention Center. For up-to-date exhibitor listings, seminar scheduling, travel support and registration information, please visit

About Panjiva
Panjiva is an online resource for sourcing executives to gain valuable knowledge about suppliers around the world. By providing the most comprehensive data in an easy to use format, Panjiva informs the decisions that facilitate doing business globally. Supply chain and global production executives responsible for finding the right factories, negotiating costs and avoiding costly supply chain disruptions have been "flying blind." Panjiva is the first and only online information source designed to provide complete transparency into overseas suppliers. Leveraging a variety of public and proprietary data sources, Panjiva is bringing new levels of visibility to the management of global supply chains. Panjiva was founded by CEO Josh Green and CTO James Psota. Panjiva received an equity investment from Battery Ventures and a contingent of angel investors. For additional information, visit

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