SOURCE: Panjiva


February 01, 2011 09:00 ET

Panjiva Unveils New Product to Help Sourcing Executives Take Critical First Step in Sourcing Process by Identifying Top Geographies

Trendspotting Makes Complex Census Data Actionable and Integrates With Panjiva Search

NEW YORK, NY--(Marketwire - February 1, 2011) - Panjiva, the leading source of objective information on global manufacturers, today announced the availability of Trendspotting, the latest in the company's line of intelligence solutions for sourcing teams. Despite an increasingly global business environment, sourcing executives still have little direction or resources to identify which geographies in which to do business. Trendspotting intelligently sorts and organizes complicated US Census Bureau data to solve this challenge by presenting an intelligent view of which countries or regions regularly export a particular item. Trendspotting facilitates this critical first step in the sourcing process and integrates with Panjiva Search to enable users to identify specific suppliers within a matter of clicks.

"Panjiva is building the go-to search engine for sourcing teams by capitalizing on opportunities to make powerful -- yet underutilized -- data more accessible," said Brad Cater, lead developer of Panjiva Trendspotting. "Panjiva has already tapped Customs data to provide insight into specific suppliers; now, we're using Census data to examine the macro trends shaping global trade where those suppliers operate."

Uncovering Insight in Complex Data
The US Census Bureau assigns a 10-digit Harmonized Tariff Schedule (HTS) code to categorize and track all goods shipped internationally. This information provides valuable intelligence for companies looking to identify the best regions in which to do business, but until now, it was hard to navigate and required in-depth domain expertise.

Building on its reputation of converting complicated public information into actionable information for clients, Trendspotting integrates this Census data on a monthly basis, translates its HTS codes into everyday language and allows users to search for a specific item or related groups of items (e.g. wool sweaters or apparel). The results provide insight into the countries that regularly export a particular good, any changes to those countries' market shares over time, and a view by country of the dollar value of those goods. Additional features include:

  • Integration with Panjiva Search
  • Save feature so users can quickly revisit common searches with up-to-date information
  • Option to search by item name or 10-digit HTS code
  • Ability to export reports to Excel or PDF
  • Export view, providing insight into items shipped out of the US

Building on the Panjiva Promise
Panjiva builds technologies that close the data gap that has long inhibited sourcing teams from efficiently finding and managing overseas suppliers. The flagship solution in its Intelligence Platform, Panjiva Search, analyzes US Customs data to deliver a robust supplier database that covers each of the over 700,000 suppliers and manufacturers that ship goods to the US and helps sourcing teams identify a short list of suppliers who can meet a business' specific needs.

Like Panjiva Search, Trendspotting leverages powerful natural language processing technology and robust analytics to elucidate a complicated set of government data. In fact, Panjiva Search and Trendspotting are tightly integrated to present the micro and macro information needed to select successful suppliers. Users can easily navigate through the entire process of bringing on new suppliers -- from broad geographical analysis, to developing a short list of relevant suppliers, to conducting the due diligence necessary to sign on specific partners.

All existing annual and monthly Panjiva Search subscribers will have access to the Trendspotting module at no additional cost. It is available starting today. To subscribe to these services, visit

About Panjiva
Panjiva is an online resource for sourcing executives to gain credible and valuable knowledge about suppliers and manufacturers around the world. By providing the most comprehensive data in an easy to use format, Panjiva informs the decisions that facilitate doing business globally. Supply chain and global production executives responsible for finding the right factories, negotiating costs and avoiding costly supply chain disruptions have been "flying blind." Panjiva is the first and only online information source designed to provide complete transparency into overseas suppliers. Leveraging a variety of public and proprietary data sources, Panjiva is bringing new levels of visibility to the management of global supply chains. Panjiva was founded by CEO Josh Green and CTO James Psota. Panjiva received an equity investment from Battery Ventures and a contingent of angel investors. For additional information, visit:

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