Panorama Software

Panorama Software

July 19, 2005 07:00 ET

Panorama Software Signs Contract With Kable News

TORONTO, ONTARIO--(CCNMatthews - July 19, 2005) -

Kable Fulfillment Services to Utilize Panorama 4.5 and Microsoft® SQL Server 2005 for Subscription Fulfillment Needs

Panorama Software, a global leader in business intelligence (BI) solutions for the Microsoft platform, announced today it has signed a contract with Kable News and its affiliate Kable Fulfillment Services to improve overall subscription fulfillment requirements and to support the integration of two business units. Kable Fulfillment Services provides magazine subscription services and product and merchandise fulfillment for publishers and direct marketers and is one of the largest magazine subscription fulfillment companies in the world. Kable will use Panorama 4.5, Panorama Software's flagship BI solution, and Microsoft SQL Server 2005 to enable the Company to implement comprehensive, high performance BI solutions faster and more cost effectively for their customers.

By utilizing Panorama 4.5, Kable will benefit from having a business intelligence solution that is aligned with the Company's goal to meet magazine publishers' subscription renewal needs. "In the subscription fulfillment business, our customers are demanding more real-time data and we needed to create a data warehousing option that was cost effective and met our functionality requirements," said Lawrence Bergie, CIO, Kable News. "Panorama came highly recommended to us for their business intelligence expertise and significant linkages to Microsoft. They provided useful presentation format capabilities that best suited our needs for distributing timely reports to clients in the most effective way. We look forward to obtaining bottom-line results and providing our customers with better tools to manage their businesses."

Kable will gain tremendous value by applying Panorama's BI solutions to its day-to-day business activities. Panorama 4.5 will enable the Company to produce full ad-hoc reports when necessary as well as standard pre-defined and pre-scheduled reports. Kable News will also use Panorama 4.5 to allow their customers to better monitor their financial and marketing data.

"Kable is a client-focused organization that believes in working with partners who understand that the customer experience must come first," said Mike Delgado, Vice President Sales, Americas of Panorama Software. "We look forward to continuing our successful relationship with Kable News and helping to manage the Company's subscription fulfillment. As its customers continue to require accurate and timely data, Panorama is well positioned to provide enterprise BI solutions to ensure Kable News maintains its market leadership position within the industry."

"Kable News needs to provide its customers with a seamless, unobtrusive solution," said Bergie. "Panorama has been very responsive and flexible when developing specific BI solutions to meet our needs. With Panorama 4.5, we will be able to integrate our data warehousing components in a consistent format securely with Panorama's BI offering in order to satisfy our client's subscription fulfillment reporting needs."

About Panorama Software

Panorama Software helps global organizations unlock the hidden value of their information assets to improve business performance and results. Panorama extends the Microsoft platform through integrated business intelligence and corporate performance management solutions. With Panorama decision makers at all levels and functions can easily analyze data, quickly create and distribute reports, and proactively measure performance. Companies gain a greater understanding of their business and make better decisions. These informed decisions improve profitability, increase revenues, reduce costs and time to market and mitigate competitive risks.

Panorama, a leading innovator of business intelligence solutions, supports customers worldwide in industries such as financial services, manufacturing, healthcare, retail, healthcare, telecommunications and life sciences. Panorama has more than 250 partners in 30 countries, and maintains offices throughout North America and EMEA. More information is available at www.panorama.com.

Kable Fulfillment Services

Kable Fulfillment Services, a division of Kable News Company, Inc. provides magazine subscription fulfillment services for publishers. Their 200 clients circulate more than 800 magazines.

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