SOURCE: The Martin

The Martin

January 21, 2011 09:15 ET

Panorama Tower North Becomes The Martin

LAS VEGAS, NV--(Marketwire - January 21, 2011) - Today The Martin, formerly Panorama Tower North, kicks off a branding campaign to introduce the 45-story high-rise's new identity and design, reflecting the full-service, boutique lifestyle being offered. The re-branding initiatives for the property are being implemented to bolster already steady sales.

"We selected the name 'The Martin' as it conjures a feeling of classic Las Vegas excitement with a dose of modern glamour. Using part of the street name where the building is located also creates a sense of familiarity," said Alan Mark of The Mark Company, the management team overseeing the sales and marketing aspects of the property.

As part of the re-brand, Los Angeles-based designer and television personality Nadia Geller has been contracted to elevate The Martin's amenity spaces, as well as introduce a spectacular new sales gallery and featured model residence -- both to be unveiled in February. Additional building improvements are taking shape and will be revealed in the coming months.

In addition to the new name and design elements, The Martin's re-branding efforts include a new logo, revamped website and new sales and marketing collateral. Enhanced building signage, along with outdoor and print advertising, will also complement the new website and marketing initiatives.

"The re-branding campaign innately affords the opportunity to establish a fresh identity in the marketplace in order to expand our appeal and to attract prospective homebuyers seeking residence in a global destination," Mark continued. "The Martin's proximity to the Strip offers residents the opportunity to revel in the excitement of nightlife, fine dining and entertainment that only Las Vegas can offer, only to retreat quietly to the comfort of home."

Priced from the $200's, The Martin features gracious one- and two-bedroom floor plans from 1,035 to 1,962 square feet, and five stunning penthouses. Fully designed and furnished residences are available for immediate occupancy. Quick closings and competitive in-house financing options are available.

About The Martin
The Martin, located at 4471 Dean Martin Drive, is a 45-story high-rise residence with entry off Jerry Lewis Way. The Martin Sales Gallery is open 11 a.m. to 6 p.m. daily. For further sales information, call 888.284.7420, or visit www.TheMartin.com.

Contact Information

  • Media Contacts:
    The Firm Public Relations & Marketing
    Jasen Woehrle/Jay Alpert
    702.739.9933