BOSTON, MA--(Marketwired - Jun 2, 2014) - Papa Gino's Incorporated, the holding company for Papa Gino's® and D'Angelo® Grilled Sandwiches, two Massachusetts-based fast-casual restaurants, has partnered with one of Boston's fast growing advertising agencies, Full Contact Advertising. As the company's new agency of record, Full Contact will provide full-service marketing communications and advertising services for over 300 Papa Gino's and D'Angelo Grilled Sandwiches locations across New England, effective immediately.
Papa Gino's Incorporated awarded Full Contact its business based on the agency's extensive retail experience and proven track record positively impacting sales for their clients. Full Contact will assume strategic planning and research responsibilities, as well as creative development and brand management.
"We are thrilled for the chance to work with two great and iconic New England brands. Papa Gino's and D'Angelo are institutions around this region that are loved by generations of people," said Marty Donohue, Partner and Co-creative Director of Full Contact. "We can't wait to reignite those passions with their current customers and introduce both brands to new fans along the way."
"Full Contact has produced breakthrough creative and demonstrated the ability to move the needle for a variety of brands," said Brad Schiff, Chief Marketing Officer, Papa Gino's Incorporated. "In addition to the firm's retail experience, it's clear that Full Contact has the unique ability to breathe new life into established brands with truly inspiring campaigns."
The win comes on the heels of two new hires for the growing advertising firm. Faye Doyle will serve as an account director, while Dan Gross joins as an account supervisor. The two hires will join the Full Contact account management team to lead in the planning and development of long-range marketing and advertising plans, as well as provide supervision, perspective and leadership across a variety of accounts. Both hires come to the company from Arnold Worldwide and bring extensive consumer and CPG experience to the team.
For more information visit www.gofullcontact.com.
About Full Contact
Full Contact is a full service multi-channel ad agency that specializes in deepening the engagement and broadening the appeal between brands and consumers through award-winning campaigns. Founded in 2006, the Boston-based agency covers every touch point there is: digital, social, mobile, broadcast, promotions, inside the box, outside the box, even designing the box. Current clients include Cumberland Farms, Stride Rite, Arbella Insurance, Atlantic Broadband and Mayborn. For more information on Full Contact's brand strategy and advertising programs, visit www.gofullcontact.com and follow Full Contact on Facebook and Vimeo.