SOURCE: Phizzle, Inc.

Phizzle, Inc.

August 01, 2012 09:30 ET

Papa Murphy's Pizza Expands Phizzle Mobile Marketing Partnership to 26 States

Franchisees Motivate Customer Purchase Through SMS Text Campaigns

SAN FRANCISCO, CA--(Marketwire - Aug 1, 2012) - Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced that Papa Murphy's Take 'N' Bake Pizza, the fifth-largest pizza chain in the country with more than 1,300 locations in North America, has dramatically expanded its partnership with Phizzle. To date, nearly 550 franchisee-owned restaurants throughout 26 states have rolled out Phizzle's mobile marketing product.

Working with Phizzle since 2010, Papa Murphy's runs customized in-store signage, mobile campaigns and promotions featuring mobile text alerts to develop an "opt-in" mobile database. Mobile textback campaigns with the "call to action" visible on in-store signage, tent pop-ups, coupon mailers, and Facebook web opt-in forms are providing Papa Murphy's customers the ability to "opt-in" via text message and receive exclusive offers several times each month at their favorite locations.

Utilizing unique opt-in coupons delivered via textback campaigns and SMS blasts, the participating Papa Murphy's locations have received over 100,000-plus consumers opting-in to receive text message coupons. With Phizzle's proprietary mobile platform, the franchisees have seen redemption rates as high as 18% from the offers delivered to their specific mobile database and tracked in real-time through Phizzle's mobile platform. The SMS campaign has generated consumer buy-in, as most customers who come in to Papa Murphy's for either a free pizza or discounted medium pizza have upgraded their purchases.

"We're convinced that the ability to reach our consumers via mobile technology is critically important and a natural step in our evolution," said Jenifer Anhorn, chief marketing officer at Papa Murphy's. "Consumers are seeking faster and more flexible ways to access our restaurants. It's important for us to offer new and exciting ways for our customers to communicate and engage with Papa Murphy's."

"We're thrilled with the continued success which Papa Murphy's has experienced over the past year in regards to the adoption of mobile marketing," said Ben Davis, Phizzle's CEO. "Papa Murphy's is taking the lead in the restaurant industry by incorporating innovative mobile and digital marketing solutions in a noticeable effort to better communicate with customers. Clearly, we've been able to effectively demonstrate to Papa Murphy's how mobile marketing increases sales and enhances customer relationships."

About Phizzle:
Phizzle, Inc. is a leading technology provider of advanced mobile marketing products and digital advertising solutions. Phizzle redefines how brands effectively use digital and mobile marketing tools to deliver revenue and results. Serving as a mobile channel for brands to navigate through the digital landscape, Phizzle enables clients and partners to deploy targeted and measurable campaigns while delivering real-time results. For more information about Phizzle, please visit us at http://www.phizzle.com or call 877-744-9953 or text "Phizzle" to 74499. Join our Facebook community at https://www.facebook.com/phizzleinc or follow us on Twitter @phizzle.

About Papa Murphy's:
Papa Murphy's is the fifth-largest pizza chain in the country and a revolutionary of the take 'n' bake pizza segment. Papa Murphy's operates over 1,300 franchised and corporate-owned locations in 37 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality, fresh toppings generously layered on pizza dough that is made fresh each morning in each store.

Papa Murphy's was voted "#1 Rated Pizza Chain" by participants in Zagat Survey's 2010 and 2011 Fast Food Surveys and is a four-time recipient of Pizza Today's Chain of the Year award. For more information, visit www.papamurphys.com or go to Facebook at www.facebook.com/papamurphyspizza.

Contact Information

  • Phizzle Media Contact
    Beth Trier
    VP, Marketing Communications
    btrier@phizzle.com
    415-285-6147