SOURCE: PapayaMobile

PapayaMobile

October 18, 2010 15:00 ET

PapayaMobile Creates Complete Monetization Package for Android Developers

PapayaMobile Establishes Key Partnerships and Enables In-App Purchase and Support for Billing Options

BEIJING--(Marketwire - October 18, 2010) - PapayaMobile, a leading mobile social platform for Android apps, has partnered with Zong, Billing Revolution, and Adknowledge's Super Rewards to offer the most complete and effective monetization solution for Android developers. As a result of these key partnership agreements, PapayaMobile now enables in-app purchases, support for various billing options and integration of advertising offers from Super Rewards.

PapayaMobile's partnership with Zong, an international mobile payments platform, gives developers who wish to implement Papaya's virtual currency system access to carrier billing in 40 countries and over 200 carriers. Additionally, the partnership with Billing Revolution, a mobile e-commerce company, provides an additional channel for billing in the form of Single-Click Checkout for credit card transactions from any mobile phone. These two partnerships now allow developers to leverage Papaya's virtual currency system and implement in-app-purchase capability through its Social SDK system. Developers will no longer have to deal with the complexities of creating their own virtual currency and billing channels.

"Papaya continues to open its social platform to game and application developers worldwide. We are committed to providing the most diversified channels for monetization and the tools to implement these channels," said Si Shen, co-founder and CEO at PapayaMobile. "Partnering with these key players in the mobile monetization space allows developers who integrate with the Papaya social network to have a comprehensive solution for all their monetizing needs."

In addition, PapayaMobile has also partnered with Adknowledge to provide thousands of highly-targeted advertising offers within the Offer SDK system. Adknowledge's Super Rewards enables developers to inject revenue into an application by allowing users to complete offers in exchange for virtual coins, goods, or points. With this new partnership, Papaya is adding the most comprehensive ad network in the Android social gaming space and will provide developers the most effective means to monetize advertising offers. Currently, there are more than 2000 new offers in Papaya's Offer SDK system.

"Developers have continually cited poor payment options as one of the barriers to effective monetization on Android," said David Marcus, CEO at Zong. "The combination of Zong's one-click carrier payment solution and Papaya's in-app purchase support finally provides developers the right tools for maximum revenue generation on Android."

"Single-Click Checkout by Billing Revolution provides a ubiquitous solution for conducting mobile-based credit card transactions from a single account," said Andy Kleitsch, CEO at Billing Revolution. "In partnering with PapayaMobile, our combined solution enables Android developers the monetization solution they have long been waiting for."

"Adknowledge is a leader in monetization solutions for developers across multiple channels," said Chris Smutny, VP of Virtual Currency and Online Gaming at Super Rewards. "Our advertiser and publisher solutions reach users where they spend the most amount of time -- in email, on the web, and on online games. We're excited to partner with Papaya because this partnership enables us to extend our reach even further -- to users on Android mobile applications."

About PapayaMobile
PapayaMobile is an open, mobile social network for Android focused on casual gaming and virtual currency. Papaya offers developers a fast and easy way to reach more than four million users worldwide and improve monetization on Android. Android users love Papaya because they can play multiple games and get a complete social networking experience all in one, easy to download and use app. Founded in 2008 by Si Shen and Wenjie Qian, Papaya is headquartered in Beijing and has an office in Menlo Park, California. For more information, please visit: www.papayamobile.com.

About Zong
Zong is the leading mobile payments platform for sellers of digital goods and services. Its frictionless payment experience converts shoppers into buyers at rates up to 10 times greater than traditional payment methods. Zong leverages direct connections with mobile network operators around the world to provide a secure payment solution with unrivaled connectivity and service quality. Zong is the mobile payment provider for Facebook Credits and also works with hundreds of leading destination websites and mobile applications including Gaia Online, IMVU and Playdom. Reaching almost 3 billion mobile users, Zong provides localized payment capabilities in 40 countries in 21 languages. Zong is the only mobile payments platform that combines the high conversion rates of carrier billing with the low costs and flexibility of payment card networks. Zong is based in Menlo Park with offices in Paris and Geneva, and is backed by Matrix Partners, Advent Venture Partners and Newbury Ventures. For more information, please visit www.zong.com.

About Single-Click Checkout by Billing Revolution
Single-Click Checkout enables secure credit card purchases from any web-enabled mobile phone. Merchants use Billing Revolution's proprietary Single-Click Checkout service to offer a mobile optimized purchase experience, allowing users to conduct credit card purchases without a username or password requirement. For more information about Billing Revolution and Single-Click Checkout, please visit www.SingleClickCheckout.com

About Adknowledge
Adknowledge operates the 5th largest advertiser marketplace at www.bidsystem.com. We help advertisers to connect with their target audiences in hard-to-reach places outside of traditional search and display channels. Adknowledge's Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards "offer wall" delivers highly-targeted advertising offers to millions of global Web site and social network users. For more information, please visit www.srpoints.com.

Contact Information

  • Press Contact for PapayaMobile:
    Emily Fields Joffrion
    Email Contact
    415.684.9403