SOURCE: PapayaMobile

PapayaMobile

August 31, 2010 11:00 ET

PapayaMobile Launches AndroidAppOfTheDay.net

App of the Day Program Cuts Through the Noise to Connect Android Users to the Best Games in the Market

BEIJING--(Marketwire - August 31, 2010) -

News Facts:

  • PapayaMobile, a mobile social platform for Android apps, is launching a new Android App of the Day program to help Android users find great news apps with daily deals.
  • www.AndroidAppOfTheDay.net will feature a new app download every day.
  • The daily app will either be free or offered at a discounted price of 99 cents.
  • The Android App of the Day program will bring a much needed offering to the Android market:
    • Users will be able to find and try out the best Android apps with no strings attached.
    • Developers will break through the noise in this growing market through access to a network of over 4 million PapayaMobile users and Android fans looking for fun, new apps.
  • To cater to the needs of each individual developer, PapayaMobile offers three ways games can be featured on www.AndroidAppOfTheDay.net:
    • The price of paid apps must be reduced to the minimum 99 cents allowed on the Android Market.
    • Developers can make a paid app free for a single day to let users download it directly from the website.
    • Free apps can provide a discount on virtual currency for one day.
  • It's free for developers to submit and feature their app if enrolled by Sept. 12.
  • PapayaMobile estimates that www.AndroidAppOfTheDay.net will generate anywhere from 10,000 to one million additional downloads per month for featured games.
  • Developers looking to be featured on www.AndroidAppOfTheDay.net should contact PapayaMobile through their website: www.papayamobile.com.
  • Android users who want to check out new apps and get daily deals can come to www.AndroidAppOfTheDay.net starting today.

Quote:

Attributable to Si Shen, co-founder & CEO, PapayaMobile
Being game developers ourselves, we know how hard it is to get users to pay for a game they've never heard of. It's even harder with more than 50 percent of Android apps being free, causing many users to basically ignore high quality games that have a download fee. With our new Android App of the Day program, developers can offer their apps at a discounted price, or even free for a day, allowing them to gain traction with users and get word-of-mouth exposure.

About PapayaMobile:
PapayaMobile is an open, mobile social network for Android focused on casual gaming and virtual currency. Papaya offers developers a fast and easy way to reach more than three million users worldwide and make more money instantly. Android users love Papaya because they can play multiple games and get a complete social networking experience all in one, easy to download and use app. Founded in 2008 by Si Shen and Wenjie Qian, Papaya is headquartered in Beijing and has an office in Menlo Park, Calif. For more information, please visit: http://www.papayamobile.com/.