SOURCE: PapayaMobile

PapayaMobile

September 24, 2010 11:00 ET

PapayaMobile Selects InMobi as Mobile Advertising Partner for Android Developer Game Platform

New Joint SDK to Simplify Ad Integration Process and Provide Increased Revenue Opportunities for Android Game Developers Through InMobi's Global Ad Network

SAN FRANCISCO, CA--(Marketwire - September 24, 2010) -  Smartphone Games Summit -- At today's Smartphone Games Summit, PapayaMobile, a leading mobile social platform for Android apps, and InMobi, the world's largest independent mobile advertising network, announced a distribution and development partnership to create a joint SDK. The platform will simplify the ad integration process for Android game developers by including InMobi's advertising features in PapayaMobile's game SDK. Additionally, the partnership will create a significant monetization opportunity for developers now that they can easily create ad-supported games.

"InMobi offers a comprehensive mobile advertising solution and has a large presence across Asia and India," said Si Shen, cofounder and CEO of PapayaMobile. "Partnering will allow us to combine strengths and give InMobi's developers access to Papaya's millions of users -- creating a one-stop solution for Android developers who want to increase exposure for their apps and gain traction with new users."

The leader in the Asia Pacific region for some time, InMobi, an established player in the mobile advertising space, also has a strong presence in Africa, Europe and recently launched in North America where they are now a top four player in the market.

"We not only offer game developers an alternative to paid downloads as a revenue stream, but we also provide them with the ability to monetize traffic in most regions around the world. Game developers are uniquely positioned to profit from the global nature of the mobile Internet revolution," said Ashwani Kumar, head of Smartphone Platforms for InMobi. "Papaya's strong presence in the Android community, coupled with our global ad network, makes this a win for game developers and the overall Android market."

For more information about the Smartphone Games Summit, visit:
http://www.mediabistro.com/smartphonegamessummit/.

About PapayaMobile:
PapayaMobile is an open, mobile social network for Android focused on casual gaming and virtual currency. Papaya offers developers a fast and easy way to reach more than three million users worldwide and make more money instantly. Android users love Papaya because they can play multiple games and get a complete social networking experience all in one, easy to download and use app. Founded in 2008 by Si Shen and Wenjie Qian, Papaya is headquartered in Beijing and has an office in Menlo Park, Calif. For more information, please visit: http://www.papayamobile.com/.

About InMobi:
InMobi is the world's largest independent global mobile advertising network. InMobi provides advertisers, developers, and publishers with a uniquely global mobile advertising solution. InMobi, which more than doubled its network in the first 6 months of 2010, delivers the unprecedented ability to reach 185 million consumers in over 115 countries through more than 21.2 billion mobile ad impressions monthly. Recently InMobi was selected to the 2010 AlwaysOn 250 as a company to watch in the global Silicon Valley.

InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, Mumbai and Singapore.

For more information please visit: http://www.inmobi.com, or follow us at: http://www.twitter.com/inmobi

Contact Information

  • Press Contact:
    Melissa Roxas
    Inner Circle Labs
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    415.684.9401