SOURCE: Pontiflex Inc.

Pontiflex Inc.

April 06, 2011 09:45 ET

Paper Hat Press Connects With Moms Using Pontiflex AppLeads

Mobile App Advertising Is a Must-Have for Marketers Looking to Connect With Engaged Moms in a 100% Opt-in Way

BROOKLYN, NY--(Marketwire - April 6, 2011) - Pontiflex, Inc., the industry's leading mobile and online signup ad platform, today announced that Paper Hat Press, a popular e-commerce site offering custom-made books and keepsakes for kids, is using mobile signup advertising to connect with moms on mobile devices. Through Pontiflex AppLeads, Paper Hat Press is running in-app mobile signup ads on iPhone, iPad and Android devices.

Parents can sign up to hear from Paper Hat Press' award winning team that includes Publishers Weekly Prize and Academy Award winners. Using Pontiflex's patent-pending technology, Paper Hat Press is also able to send consumers who sign up via Pontiflex AppLeads an email in real-time. Through email, they can drive engagement on social sites like Facebook and Twitter, where moms are known to visit and share their brand experiences with other moms. Research shows that women control 85 percent of household purchases and more than 50 percent of women use social networks to share feedback, exchange ideas and research new products. In addition, Paper Hat Press can guide parents to its website, where parents can use cloud computing technology to create customized books for their children based on their child's unique qualities.

"Adding mobile signup ads to our marketing mix has allowed us to reach women, especially busy moms interested in our personalized children's books on top mobile devices," said Manish Naik, CEO, Paper Hat Press.

Mobile app advertising is becoming a must have for marketers looking to connect with moms. According to the Q2 2010 InsightExpress report, 32 percent of moms said that they owned a smartphone in 2010 -- an increase of 60 percent from the previous year.

With Pontiflex AppLeads, Paper Hat Press is able to run ads that are respectful of user experience. Mobile signup ads enable people to opt-in to ads without having to click away from the app to a clunky browser. The entire process is transparent and 100 percent opt-in. In addition, the Pontiflex approach enables consumers to sign up to hear from the brands that interest them the most.

"At Paper Hat Press, we believe in building a long-term relationship with our prospects," continued Naik. "And you can't have any kind of meaningful relationship without trust. With Pontiflex, we know that the entire process is respectful of user privacy and that people are signing up to hear from Paper Hat Press because they want to hear from Paper Hat Press."

In 2011, Paper Hat Press plans to expand its use of Pontiflex AppLeads as it diversifies its product offerings and distribution on digital platforms such as eBook readers and iPads.

"With books that you can customize around your own child, Paper Hat Press is changing the world of children's publishing," said Zephrin Lasker, CEO and Co-Founder, Pontiflex. "With moms increasingly using mobile devices, we are happy to help Paper Hat Press get their message to a universe of engaged parents who will create books in which their children play starring roles."

About Pontiflex
Pontiflex is the industry's leading mobile, email and social acquisition platform. Pontiflex's patent-pending technology makes advertising relevant by connecting people to the brands that matter to them. Pontiflex lets people sign up for ads on websites, blogs and in mobile and social media apps to get deals and information from brands and organizations that they like. Advertisers only pay for signups -- the actual data from people who have chosen to hear from them. Be it moms who sign up for the Kimberly-Clark HUGGIES "Enjoy the Ride" Loyalty Program, pet lovers who sign up to help save animals with ASPCA or shoppers who sign up to get fashion insider information from Tommy Hilfiger, millions of people use Pontiflex every day to receive the right ads from their favorite brands and organizations.

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