PaperG Provides Technology for Self-Service Platform From The Weather Company

SAN FRANCISCO, CA--(Marketwire - Mar 27, 2013) - PaperG, the leader in digital display advertising, is working with The Weather Company to power the company's online and mobile display advertising solution. The Weather Company will utilize PaperG's PlaceLocal ad technology to provide local businesses a self-serve solution for creating robust and attractive display ads for online and mobile campaigns.

Roger Lee, co-founder of PaperG, commented, "We're really excited about working with The Weather Company. Their sites are some of the premier properties on the web today and we look forward to helping them streamline the digital ad creation process for their customers while getting more small businesses online in the process."

PaperG's PlaceLocal ad technology has been described by the New York Times as an "ad engine to put Mad Men out of business." The platform creates a digital display ad in 30 seconds using only the name and location of a business, by extracting images, reviews and social elements from the Internet. Small businesses will have direct access to the PlaceLocal ad technology through the self-serve solution on weather.com, wunderground.com and intellicast.com. The small business owners will enjoy a detailed walk-through of how to create a digital display ad on the platform, from designing the ad through the implementation of it on the site.

"Our Self Service Platform empowers our small business partners with the means to develop their own ad creatives and by utilizing PlaceLocal, it is an easy to use and intuitive experience," said Denise Chudy, vice president, sales strategy -- local platform for The Weather Company. "It's great to be able to provide local advertisers the tools to create online and mobile ad campaigns," she added.

For information about PaperG and Flyerboard please visit www.paperg.com to discover more about the product offering as well as learn ways to partner with the company.