SOURCE: PaperG

PaperG

November 20, 2013 09:13 ET

PaperG Welcomes Microsoft's First Employee, Marc McDonald, to Engineering Team as Software Architect

SAN FRANCISCO, CA--(Marketwired - Nov 20, 2013) - PaperG, the ad technology company that automatically creates and distributes digital display ads across platforms, welcomes Marc McDonald, Microsoft's first employee, to its fast-growing engineering team in Seattle.

As the first employee at Microsoft, Marc brings a seasoned perspective and expertise to the PaperG team. He invented the FAT File System for Standalone Basic, which was the file system for the MS-DOS operating system and Microsoft Windows. He left Microsoft in search of new smaller projects and joined the Paul Allen led Asymetrix before moving to Design Intelligence, which was picked up by Microsoft in 2000. Marc is the co-author of The Practical Guide to Defect Prevention and currently holds six software patents.

"PaperG reminds me of one of the startups I most enjoyed working at, Design Intelligence where we worked on dynamic document templates that adjust to media and content," said Marc. "One of the exciting and intriguing aspects of PaperG is that the technology gathers content from the web, uses a set of design templates, and automatically builds and distributes a targeted ad campaign. I'm really excited to work on the design and crawl capabilities of the automation technology."

Marc joins the company as a software architect and will redesign PaperG's platforms into a more service-oriented architecture, allowing for a more fault-tolerant system while speeding up developer workflows as the company grows. Marc will also be responsible for optimizing the company's content collection engine to automatically create ads faster.

"We're honored to have Marc on our team," said CTO Victor Cheng. "He's made huge contributions to the world of software engineering and we couldn't be happier that he's chosen to work with PaperG. His experience in intelligent layout design will help us take our advertising technology to the next level."

About PaperG
PaperG makes it simple for any size business to advertise digitally by simplifying and automating the entire ad campaign from ad creation to distribution across channels and devices. The company partners with over 150+ media companies including, Hearst, Time Warner Cable and Charter Communications, and has powered the display ad campaigns of more than 20,000 advertisers across the country. PaperG is led by co-founders Victor Wong, Roger Lee and Victor Cheng.

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