May 19, 2011 11:00 ET Shapes the Future of Curation With Veteran Team of Advisors and Smart Product Advancements

LAUSANNE, SWITZERLAND--(Marketwire - May 19, 2011) - announced today the next generation of improved curation and management capabilities for its publishing platform. Since the company's alpha launch last spring, has enabled individuals, as well as the likes of name brands such as HBO, to become publishers of their own online newspapers by incorporating Twitter and Facebook streams into a familiar newspaper layout. also announced today that Eric Hippeau, former CEO of the Huffington Post, will join Guy Kawasaki on the company's advisory board. Eric Hippeau's endorsement of the company, together with's latest product advancements, further establish as the de facto curation platform for people who want to find, discover and share relevant information.

"Curation is the next iteration of information on the web, and I believe has the momentum, passionate publisher base and advanced technology to deliver on the promise of curation and hand-picked content," said Eric Hippeau. "In a world awash with information, well-curated content is increasingly important and I'm excited to advance the industry through working with the team. opens up a whole new way for people to consume information and engage in news that matters."

Over 12 million articles are curated daily by publishers, creating highly personalized and contextually relevant content collections. The company's enhanced search now provides the community easy access to this filtered information, for an unprecedented content discovery experience.

" is shaping the modern state of publishing, by matching context and content from diverse streams of social media information and packaging it in an easy to consume manner," said Iskander Pols, COO and Co-Founder of "We're thrilled that Eric has chosen to help us shape the next wave of publishing and curation, and we thank our millions of readers and publishers for helping us advance our application to where it is today," added Edouard Lambelet, CEO and Co-Founder of

Key features of the latest platform

Improved search --'s "Newsstand" offers its community the opportunity to search for and discover not only other newspapers, but also people, topics and individual articles that are contextually relevant. This makes a powerful tool not just for publishers, but also for researchers and enthusiasts looking for like-minded people.

Enhanced curation -- publishers can now combine multiple Twitter and Facebook streams onto one paper. Unlike aggregation engines, empowers publishers to hand pick sources of information they think will benefit their readers.

Easier editorial control -- now provides one-click editorial controls allowing publishers to delete or reposition articles on their paper.

About is an online publishing platform that enables anyone to easily create customized daily newspapers. filters through the noise and leverages a unique combination of automation and user selection to publish the most contextually relevant content. newspapers are ideal for anyone who wants a faster, more accurate way to find information on the web that has been vetted by people whose expertise you trust. Visit to join the growing curation nation. at BlogWorld Expo, New York

Join's CEO and Co-Founder Edouard Lambelet , Eric Hippeau and Steve Rosenbaum for a panel discussion on "The Future of Content Curation" at BlogWorld Expo NY, May 26th at 11:30 EST. will be present at BlogWorld Expo from May 24 - 26 at booth 510. For more information on the world's largest social media conference, visit their site at

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