CHICAGO, IL--(Marketwired - August 22, 2016) - Papyrus, the social expressions company known for its premium, handcrafted paper goods made with the finest quality materials and embellishments, announced today its partnership with iconic fashion designer Zang Toi. Toi joins fashion designer Lela Rose in the series marking the first time fashion houses and a greeting card brand have partnered to create custom greeting card lines. The charismatic and charming fashion designer, with roots in Malaysia and New York City, brings his bold, dramatic style and unique sense of design to the collection.
The line is now available exclusively online at papyrusonline.com and launches in New York City Papyrus stores and select retailers in September during New York Fashion Week. The collection will be available nationwide in October. For a list of store locations, visit: papyrusonline.com.
"Zang Toi's strong tradition of elegance and passion for bold designs goes hand-in-hand with the Papyrus brand commitment to the quality craftsmanship and trend-forward aesthetic of our cards," said Christy Kaprosy, President of Papyrus-Recycled Greetings. "We are thrilled to add Zang Toi to our family of artists here at Papyrus as a natural extension of our fashion designer collaboration series."
Inspired by iconic pieces from Toi's collections, the 24 cards and two boxed notes evoke his intricate and meticulously embellished style. Treatments including textured fabrics, jewels, beading, feathers and intricate stitching adorn his glamourous, custom collection.
"It was love at first sight with Team Papyrus," said Zang Toi. "The chemistry was so strong during our first meeting, I knew we would have a lot of fun creating a fabulous collection of greeting cards that both Papyrus and House of Toi fans will adore."
"When we met Zang last year, we knew his personality and expertise in design, craft and detail would pair perfectly with what we strive to deliver to our customers," said Diana Ruhl, Executive Vice President of Brand and Creative at Papyrus. "Working with Zang on this collaboration has been exciting and inspiring, as he translates each intricate handmade detail from his iconic garments into individual works of art on paper."
To help celebrate the launch of the collaboration, as well as the longstanding Papyrus partnership with "New York Fashion Week: The Shows," Papyrus and Zang Toi are hosting an online sweepstakes to win a trip to the Papyrus Experience this fall. The winner will receive two tickets to attend Zang Toi's New York Fashion Week show and his VIP after-party. To enter, please visit http://www.whowhatwear.com/papyrus-sweeps-2016
For more information on the fashion designer collaborations and a list of key retailers and store locations, please visit https://www.papyrusonline.com/collection/zang-toi or papyrusonline.com and join the social conversation with Papyrus on Instagram @papyrus with #PAPYRUSxZangToi.
ABOUT PAPYRUS-RECYCLED GREETINGS, INC.
PAPYRUS-Recycled Greetings, Inc. is a social expressions company based in Chicago, IL. The company combines the artistic and innovative craftsmanship of Papyrus with the unexpected, original designs of the Recycled Paper Greetings independent artist family, creating the perfect greeting cards and gift-giving products for all of life's ordinary and extraordinary moments. Consumers can find PAPYRUS-Recycled Greetings products in retailers across the country. To learn more, visit http://www.prgreetings.com.
ABOUT ZANG TOI
Zang Toi established the "House of Toi" collection in New York in 1989. Malaysian-born Zang Toi is a graduate of the famed Parsons School of Design. Toi burst onto the scene with vibrant hues and bold designs. Never to miss even the smallest details, his garments are proof that time and careful attention has been placed into each and every look. As a result, from the onset of his career, his collections have been highly anticipated and praised. Over the years, Toi's designs have evolved from the bright and decadent elements of the 1990s to the timeless yet modern lines of the turn of the century. No matter what the trend, Zang Toi's creations are chic and glamorous, always highlighting the beauty of the female form. All hand made in New York with the most luxurious materials, all unique, all Zang Toi. The independently owned atelier celebrates its 27th anniversary this September. To learn more, visit www.zangtoi.com.
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