SOURCE: Paradysz


February 06, 2013 10:18 ET

Paradysz Expands Nonprofit Practice With Solution Enhancements, Team Expansion, and Client Wins

New Investments Improve Marketing Performance and Efficiency

NEW YORK, NY--(Marketwire - Feb 6, 2013) - Paradysz, a leading integrated media and multichannel marketing agency who is a patron-level sponsor at this week's Washington Nonprofit Conference, today announced an expansion of its nonprofit practice with enhancements to its Helix™ exchange program optimization solution, additions to the team, and new client wins. With 22 years of direct marketing experience teaming up with many of the world's most recognizable charities, these new tools and resources further solidify Paradysz as an industry leader in the nonprofit sector.

Helix, Paradysz's proprietary name-optimization and list-exchange solution was developed to address the rising costs, decline in overall name universe and decreased performance levels associated with acquiring donors.

"Helix allows nonprofits to source high-affinity names with unprecedented performance gains and increased donor growth potential. Using profile and match affinity data, nonprofits are now able to exchange only the top performing names from their core exchange files and establish new exchange relationships outside of their sector, further expanding the reach of low-cost responsive names," said John Ernst, who leads Nonprofit Strategy and Analytics at Paradysz. "The marketplace has seen a steep decline in new sources of names coming into the marketplace, putting saturation stress on response rates and increasing costs with more duplicate names being circulated. Our clients needed an alternative solution that solves these serious issues. We re-engineered one of the most basic nonprofit acquisition strategies, the list exchange, and created a platform where you can optimize performance and still maintain a true 'one for one' value," added Ernst.

Paradysz also announced that Megan Gibeau joined the nonprofit team as Senior Director, Client Services. Gibeau has more than 22 years experience in marketing, brand management and fundraising, holding positions at Epsilon, Newport Creative Communications and PEP Direct. Gibeau also worked nationally and locally with Paralyzed Veterans of America, American Diabetes Association, March of Dimes, Shriners Hospitals for Children and National Jewish Health. Her expertise lies in translating data into key fundraising marketing innovations and building successful multichannel programs for clients.

In addition to its recent solution enhancements and deepening its nonprofit client services expertise, the agency has continued its nonprofit expansion by partnering with new organizations, including Marine Toys for Tots Foundation and American Kidney Fund, as well as extending relationships with existing long-term clients.

"The nonprofit sector and its donors are rapidly changing how and where they donate," said Chris Paradysz, co-CEO of Paradysz. "Improved efficiency, growth and performance are the three critical needs, and we're investing, heavily, in new solutions, talent and training to dig in even more deeply to solve the challenges. It'll take advanced analytics, market research, digital and integrated media programs and lots of testing to develop new programs." 

About Paradysz
With its direct and digital businesses, Paradysz's core capabilities are in understanding, targeting, acquiring, cultivating and optimizing donors and customers for its clients. Deeply experienced in multiple media channels, including direct mail, print, search, social, display, email and mobile, coupled with its strategy and creative capabilities, the company leverages proprietary research tools and an obsessive focus on performance to help clients make the most informed marketing decisions. With a client list that's a Who's-Who of premier nonprofit and commercial organizations, Paradysz has continued to grow its reputation as one of the industry's critical thinkers and leaders. 

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