SOURCE: Paradysz


October 05, 2010 15:30 ET

Paradysz Names Bill Sheldon as Vice President of Consulting of Paradysz Analytics

NEW YORK, NY and MINNEAPOLIS, MN--(Marketwire - October 5, 2010) -  Paradysz, a leading audience development agency, named Bill Sheldon, vice president of consulting, for its Paradysz Analytics division, effective Oct. 1. Sheldon will lead the company's integrated consulting solutions and its further expansion into the business-to-business segment.

"Bill brings both a wealth of consulting experience and a unique understanding of the business-to-business marketplace, which will be essential as Paradysz continues to grow," said Michael Cousineau, co-CEO, Paradysz. "We're excited to have Bill join us as we look to expand the suite of services we provide to our customers." 

"Paradysz has a reputation for innovation and a strong focus on client service," said Rob Stagno, president, Paradysz Analytics. "Bill's unique background in connecting sales and marketing will help further enhance our clients' marketing investments."

Sheldon's role is a new position for the company. He previously served as the chief operating officer for CFM Partners and as senior-vice president at MarketBridge, a sales and marketing consultancy, where he led the high-tech industry practice.

"Paradysz offers a truly unique combination of marketing assets and capabilities that enable us to provide fully integrated solutions to our clients -- strategy through execution," said Sheldon. "I am delighted to be working with the team to expand the strategy consulting portion of these solutions, and to help bring them to market."

Sheldon received a bachelor's degree from the University of Virginia and earned his master's degree in business administration at American University in Wash., DC. 

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About Paradysz
Paradysz ( is an Audience Development Agency that specializes in consumer and business customer insight and market development, media delivery and optimization. Through its three business units -- Paradysz Analytics, PM Digital and Paradysz Direct -- the company helps commercial and nonprofit organizations tap multiple media channels to achieve their growth goals. Headquartered in New York City, Paradysz also has locations in Minnesota, California, New Jersey, Florida, South Carolina and Indiana.

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