SOURCE: Paradysz


July 13, 2010 23:18 ET

ParadyszMatera Announces New Brand, Awards and Capabilities

NEW YORK, NY--(Marketwire - July 13, 2010) -  ParadyszMatera announced that it has a new parent company name, "Paradysz," for its family of direct-response service businesses: Paradysz Direct, PM Digital and Paradysz Analytics. The name change is effective immediately.

"The new Paradysz brand reflects our suite of category-leading capabilities and clarifies the solutions we bring to clients. By focusing on audience development and revenue generation for our clients, our priorities are very clear," said Chris Paradysz, Founder and co-Chief Executive Officer of Paradysz. "All channels of marketing are experiencing significant and accelerated changes. We are committed to continually investing, always with the priority of keeping our clients' businesses growing. Our ability to operate in multiple channels has never been more important and the need more urgent."

Paradysz Direct, an offline media agency, and PM Digital, a full-service digital agency, have both earned recognition from Inc. 500/5000, Advertising Age and Internet Retailer (PM Digital) as fast-growing businesses. Chris Paradysz was named one of Crain's NY Entrepreneurs of the Year in 2010 for PM Digital. Paradysz Analytics, the company's customer insight and data analytics unit, also recently added MergeScience, a proprietary data insight technology that provides real-time evaluation of ideal future customers.

In support of the new company launch is a new website:

About Paradysz
Paradysz ( is an Audience Development Agency that specializes in consumer and business customer insight and market development, media delivery and optimization. Through its three business units -- Paradysz Analytics, PM Digital and Paradysz Direct -- the company helps commercial and nonprofit organizations tap multiple media channels to achieve their growth goals. Headquartered in New York City, Paradysz also has locations in Minnesota, California, New Jersey, Florida, South Carolina and Indiana.

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